A randomized trial of targeted educational materials for smoking cessation in African Americans using transdermal nicotine

Nicole Nollen, Jasjit S. Ahluwalia, Matthew S. Mayo, Kim Richter, Won S. Choi, Kolawole S. Okuyemi, Ken Resnicow

Research output: Contribution to journalArticlepeer-review

37 Scopus citations

Abstract

This study examines the efficacy of targeted versus standard care smoking cessation materials among urban African American smokers. Five hundred smokers (250 to each group) are randomized to receive a culturally targeted or standard care videotape and print guide. Both groups receive 8 weeks of nicotine patches and reminder telephone calls at Weeks 1 and 3. Process outcomes include material use and salience at 1 and 4 weeks postbaseline. Smoking outcomes include 7-day abstinence, smoking reduction, and readiness to quit at 4 weeks and 6 months postbaseline. Despite greater use of the targeted guide (68.8% vs. 59.6%, p <.05), intervention participants do not perceive the targeted materials as more salient, and no significant differences are found between groups on the smoking outcomes. Findings point to the importance of greater audience segmentation and individual tailoring to better match intervention materials to the needs of the priority population.

Original languageEnglish (US)
Pages (from-to)911-927
Number of pages17
JournalHealth Education and Behavior
Volume34
Issue number6
DOIs
StatePublished - Dec 2007

Keywords

  • African Americans
  • Smoking cessation
  • Targeting

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