A Person x Intervention Strategy Approach to Understanding Health Behavior

Alexander J. Rothman, Austin S. Baldwin

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations


In this chapter, we suggest that an integration of perspectives from personality and social psychology (i.e., a person x intervention strategy framework) provides a rich context in which to explore more precise specifications of the mediators and moderators that guide health behavior and decision-making. To that end, we first discuss how conceptualizations of moderated mediation and mediated moderation can enrich theory and serve to enumerate specific principles to guide the development and dissemination of more effective health behavior interventions. Second, we review research from four different literatures that rely on a similar person x intervention strategy framework-that is, the effectiveness of an intervention strategy depends on the degree to which it matches features of the target person-to examine evidence for the processes that mediate the effect of this moderated intervention approach. Finally, we describe how a more systematic analysis of the interplay between mediating and moderating processes can stimulate advances in theory, intervention research, and practice of health behavior.

Original languageEnglish (US)
Title of host publicationThe Oxford Handbook of Personality and Social Psychology
PublisherOxford University Press
ISBN (Electronic)9780199940905
ISBN (Print)9780195398991
StatePublished - Sep 18 2012

Bibliographical note

Publisher Copyright:
© 2012 by Oxford University Press, Inc. All rights reserved.


  • Health behavior
  • Intervention matching
  • Mediation
  • Moderation


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