A market in your social network: The effects of extrinsic rewards on friendsourcing and relationships

Haiyi Zhu, Sauvik Das, Yiqun Cao, Shuang Yu, Aniket Kittur, Robert Kraut

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Scopus citations

Abstract

Friendsourcing consists of broadcasting questions and help requests to friends on social networking sites. Despite its potential value, friendsourcing requests often fall on deaf ears. One way to improve response rates and motivate friends to undertake more effortful tasks may be to offer extrinsic rewards, such as money or a gift, for responding to friendsourcing requests. However, past research suggests that these extrinsic rewards can have unintended consequences, including undermining intrinsic motivations and undercutting the relationship between people. To explore the effects of extrinsic reward on friends' response rate and perceived relationship, we conducted an experiment on a new friendsourcing platform - Mobilyzr. Results indicate that large extrinsic rewards increase friends' response rates without reducing the relationship strength between friends. Additionally, the extrinsic rewards allow requesters to explain away the failure of friendsourcing requests and thus preserve their perceptions of relationship ties with friends.

Original languageEnglish (US)
Title of host publicationCHI 2016 - Proceedings, 34th Annual CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Pages598-609
Number of pages12
ISBN (Electronic)9781450333627
DOIs
StatePublished - May 7 2016
Event34th Annual Conference on Human Factors in Computing Systems, CHI 2016 - San Jose, United States
Duration: May 7 2016May 12 2016

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other34th Annual Conference on Human Factors in Computing Systems, CHI 2016
CountryUnited States
CitySan Jose
Period5/7/165/12/16

Keywords

  • Extrinsic rewards
  • Friendsourcing
  • Monetary rewards
  • Non-monetary rewards
  • Relationship
  • Social network

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