A content analysis of online mass customization 1.0, 2.0, and crowd sourced fashion business

Juanjuan Wu, A. Kim, Cara Damminga, L. Chen

Research output: Contribution to conference › Abstract › peer-review

Original language	English (US)
State	Published - Jul 2012
Event	The 2012 Global Marketing Conference - Soeul, Korea, Democratic People's Republic of Duration: Jul 1 2012 → Jul 30 2012

Conference	The 2012 Global Marketing Conference
Country/Territory	Korea, Democratic People's Republic of
City	Soeul
Period	7/1/12 → 7/30/12

Find It

@conference{f576b4d56e664aae976d7b55b579d546,

title = "A content analysis of online mass customization 1.0, 2.0, and crowd sourced fashion business",

author = "Juanjuan Wu and A. Kim and Cara Damminga and L. Chen",

year = "2012",

month = jul,

language = "English (US)",

note = "The 2012 Global Marketing Conference ; Conference date: 01-07-2012 Through 30-07-2012",

}