A content analysis of online mass customization 1.0, 2.0, and crowd sourced fashion business

Juanjuan Wu, A. Kim, Cara Damminga, L. Chen

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish (US)
StatePublished - Jul 2012
EventThe 2012 Global Marketing Conference - Soeul, Korea, Democratic People's Republic of
Duration: Jul 1 2012Jul 30 2012


ConferenceThe 2012 Global Marketing Conference
Country/TerritoryKorea, Democratic People's Republic of

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