A Case Study of Stakeholder Dialogue in Professional Sport: An Example of CSR Engagement

Kathy Babiak, Lisa A. Kihl

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Many businesses, including professional sport teams, are designing and engaging in socially responsible initiatives which benefit stakeholders as well as the businesses themselves. Gaining insight into stakeholders' expectations regarding corporations' corporate social responsibility (CSR) initiatives through dialogue is important as the way a business is viewed and evaluated by stakeholders underlies subsequent interactions. Based on semi-structured interviews with 42 diverse stakeholders involved in a professional sport team's CSR initiative we found that stakeholders' expectations of the team's involvement in the community related to social and institutional norms, values, and benefits. The team also appeared to be meeting stakeholder expectations about being socially responsible in the community. This study provides new insights into a firm's CSR expectations through engaging in stakeholder management and interaction. Future research directions and practical suggestions are offered for organizations attempting to understand and meet stakeholders' expectations in the area of CSR.

Original languageEnglish (US)
Pages (from-to)119-149
Number of pages31
JournalBusiness and Society Review
Issue number1
StatePublished - Mar 1 2018

Bibliographical note

Publisher Copyright:
© 2018 W. Michael Hoffman Center for Business Ethics at Bentley University.


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