A case study of independent grocers in the U.S. rural Midwest

Hikaru H Peterson, David Procter

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Grocery stores in rural, small towns serve as critical access points to healthful foods for their community residents. Yet many struggle to stay in business. In this paper, opportunities and strategies are identified for rural grocery stores through a case study of five locally owned stores in the U.S. rural Midwest. Store information, including prices for market basket items, was collected, and a survey of county residents where stores were located was supplemented with county-level information. Findings reiterate the importance of these rural grocery stores and encourage store owners/managers to continue promoting their relative strengths, to review pricing strategies, and to seek ways for differentiation.

Original languageEnglish (US)
Pages (from-to)466-489
Number of pages24
JournalJournal of Hunger and Environmental Nutrition
Volume14
Issue number4
DOIs
StatePublished - Jul 4 2019

Fingerprint

Midwestern United States
resident
small town
pricing
manager
food
Costs and Cost Analysis
Food
market
community

Keywords

  • Dollar store
  • grocery store
  • local
  • market basket analysis
  • rural
  • shopping behavior
  • social capital

Cite this

A case study of independent grocers in the U.S. rural Midwest. / Peterson, Hikaru H; Procter, David.

In: Journal of Hunger and Environmental Nutrition, Vol. 14, No. 4, 04.07.2019, p. 466-489.

Research output: Contribution to journalArticle

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