Avoiding the News: Vanishing Audiences for Journalism

Project: Research project

Project Details


Cross-country study of media habits and information use of people who use little to no news. Stage 1 of the project involved in-depth interviews with "news avoiders" in the United Kingdom (2016-2017) followed by stage 2 (2017-2018) in Spain using a similar design. Stage 3 has involved in-depth interviews with both news avoiders and a contrasting group of news "enthusiasts" in Iowa amidst the 2019 presidential campaigns. A fourth stage of the project will involve follow-up interviews with a subset of those individuals in Iowa in 2020 and a survey fielded on a nationally representative sample of U.S. residents to assess the representativeness of attitudes about news and relationships observed in the qualitative portion of the study.
Effective start/end date8/1/16 → …


  • University of Minnesota Twin Cities: $32,700.00

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  • Research Output

    Explaining the Gender Gap in News Avoidance: “News-Is-for-Men” Perceptions and the Burdens of Caretaking

    Toff, B. & Palmer, R. A., 2019, In : Journalism Studies. 20, 11, p. 1563-1579 17 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    “I Just Google It”: Folk Theories of Distributed Discovery

    Toff, B. J. & Nielsen, R. K., Jun 1 2018, In : Journal of Communication. p. 636–657

    Research output: Contribution to journalArticle

    17 Scopus citations

    Press / Media

    Nieman Lab: From News Avoidance to News Fatigue

    Benjamin J Toff


    1 Media contribution

    Press/Media: Public Engagement Activities