Youngone Best Conference Paper Premier Award

  • Kim, Hye-Young (Recipient), Yang, Kiseol (Recipient) & Wu, Juanjuan (Recipient)

Prize: Prize (including medals and awards)

Description

The paper entitled "Differentiating Apparel Shoppers Enrolled in Retail Loyalty Programs: Evidence from the United States" won the award.
Awarded date2012
Granting OrganizationsGlobal Marketing Conference

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