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Youngone Best Conference Paper Premier Award
Kim, Hye-Young
(Recipient), Yang, Kiseol (Recipient) &
Wu, Juanjuan
(Recipient)
Retail Merchandising
Design, Housing, and Apparel
Prize
:
Prize (including medals and awards)
Description
The paper entitled "Differentiating Apparel Shoppers Enrolled in Retail Loyalty Programs: Evidence from the United States" won the award.
Awarded date
2012
Granting Organizations
Global Marketing Conference
Fingerprint
Premier
100%
United States
100%
Apparel
100%
Shoppers
100%
Retailer Loyalty
100%
Loyalty Programs
100%
Loyalty Program
100%