Personal profile
Education/Academic qualification
PhD, The University of Texas at Austin
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 3 Good Health and Well-being -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 14 Life Below Water -
SDG 16 Peace, Justice and Strong Institutions
Fingerprint
The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising
Ryoo, Y., Bakpayev, M., Jeon, Y. A., Kim, K. & Yoon, S., 2026, In: International Journal of Advertising. 45, 1, p. 48-80 33 p.Research output: Contribution to journal › Article › peer-review
7 Link opens in a new tab Scopus citations -
The literacy paradox: How AI literacy amplifies biases in evaluating AI-generated news articles
Kim, W. J. & Ryoo, Y., Feb 2026, In: International Journal of Information Management. 86, 102992.Research output: Contribution to journal › Article › peer-review
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AI chatbot interventions in combatting marijuana-impaired driving: the role of gender, linguistic style, and hypocrisy induction
Ryoo, Y., Halfacre, V., Kim, E. & Yoon, H. J., 2025, In: International Journal of Advertising. 44, 7, p. 1311-1340 30 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Scopus citations -
Bridging the health literacy gap through AI chatbot design: the impact of gender and doctor cues on chatbot trust and acceptance
Jin, E., Ryoo, Y., Kim, W. J. & Song, Y. G., May 27 2025, In: Internet Research. 35, 3, p. 1299-1329 31 p.Research output: Contribution to journal › Article › peer-review
16 Link opens in a new tab Scopus citations -
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective
Ryoo, Y., Jan 28 2025, In: European Journal of Marketing. 59, 2, p. 185-240 56 p.Research output: Contribution to journal › Article › peer-review
15 Link opens in a new tab Scopus citations