20092019

Research output per year

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Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

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Research Output

Why customer service frustrates consumers: Using a tiered organizational structure to exploit hassle costs

Dukes, A. & Zhu, Y., May 1 2019, In : Marketing Science. 38, 3, p. 500-515 16 p.

Research output: Contribution to journalArticle

  • 1 Scopus citations

    Prominent attributes under limited attention

    Zhu, Y. & Dukes, A., Sep 1 2017, In : Marketing Science. 36, 5, p. 683-698 16 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    Effects of TV advertising on keyword search

    Joo, M., Wilbur, K. C. & Zhu, Y., Sep 1 2016, In : International Journal of Research in Marketing. 33, 3, p. 508-523 16 p.

    Research output: Contribution to journalArticle

  • 19 Scopus citations

    Position auctions with budget constraints: Implications for advertisers and publishers

    Lu, S., Zhu, Y. & Dukes, A., Nov 2015, In : Marketing Science. 34, 6, p. 897-905 9 p.

    Research output: Contribution to journalArticle

  • 9 Scopus citations

    Selective reporting of factual content by commercial media

    Zhu, Y. & Dukes, A., Feb 1 2015, In : Journal of Marketing Research. 52, 1, p. 56-76 21 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    Press / Media

    'Your call is important to us': Not really, University of Minnesota study shows

    Yi Zhu

    1/3/201/6/20

    36 items of Media coverage

    Press/Media: Expert Comment