20092017
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Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

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Research Output 2009 2017

1 Citation (Scopus)

Prominent attributes under limited attention

Zhu, Y. & Dukes, A., Sep 1 2017, In : Marketing Science. 36, 5, p. 683-698 16 p.

Research output: Contribution to journalArticle

Limited attention
Dilution
Evaluation
Marketers
Quality improvement
14 Citations (Scopus)

Effects of TV advertising on keyword search

Joo, M., Wilbur, K. C. & Zhu, Y., Sep 1 2016, In : International Journal of Research in Marketing. 33, 3, p. 508-523 16 p.

Research output: Contribution to journalArticle

Keyword search
Key words
Television advertising
Elasticity
Fidelity
7 Citations (Scopus)

Position auctions with budget constraints: Implications for advertisers and publishers

Lu, S., Zhu, Y. & Dukes, A., Nov 1 2015, In : Marketing Science. 34, 6, p. 897-905 9 p.

Research output: Contribution to journalArticle

Auctions
Budget constraint
Bidding
Profit
Revenue
2 Citations (Scopus)

Selective reporting of factual content by commercial media

Zhu, Y. & Dukes, A., Feb 1 2015, In : Journal of Marketing Research. 52, 1, p. 56-76 21 p.

Research output: Contribution to journalArticle

Consumer value
Incentives
Monopoly
54 Citations (Scopus)

Television advertising and online search

Joo, M., Wilbur, K. C., Cowgill, B. & Zhu, Y., Jan 1 2014, In : Management Science. 60, 1, p. 56-73 18 p.

Research output: Contribution to journalArticle

Television advertising
Advertising campaign
Search advertising
Key words
Google