William M Hedgcock

20072019

Research output per year

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Research Output

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Comment/debate
2012

Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

Hsu, M., Karmarkar, U., Kassam, K., Meyvis, T., Plassmann, H., Rao, A., Shiv, B., Wadhwa, M., Yoon, C., Prelec, D., Hedgcock, W., Craig, A., Milosavljevic, M., Dimoka, A. & Mazar, N., Dec 1 2012, In : Advances in Consumer Research. 40, p. 1102-1103 2 p.

Research output: Contribution to journalComment/debate

2009

Aristotle's anxiety: Choosing among methods to study choice

Hedgcock, W. & Rao, A. R., Feb 1 2009, In : Journal of Marketing Research. 46, 1, p. 20-24 5 p.

Research output: Contribution to journalComment/debate

2 Scopus citations