William M Hedgcock

20072019

Research output per year

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Research Output

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Article
2009

Could ralph nader's entrance and exit have helped al gore? The impact of decoy dynamics on consumer choice

Hedgcock, W., Rao, A. R. & Chen, H. A., Jun 1 2009, In : Journal of Marketing Research. 46, 3, p. 330-343 14 p.

Research output: Contribution to journalArticle

29 Scopus citations
93 Scopus citations
2010

A magnetoencephalography study of choice bias

Hedgcock, W. M., Crowe, D. A., Leuthold, A. C. & Georgopoulos, A. P., Apr 1 2010, In : Experimental Brain Research. 202, 1, p. 121-127 7 p.

Research output: Contribution to journalArticle

9 Scopus citations
2012
35 Scopus citations
2013

Age-related differences in discounting future gains and losses

Halfmann, K., Hedgcock, W. & Denburg, N. L., Mar 2013, In : Journal of Neuroscience, Psychology, and Economics. 6, 1, p. 42-54 13 p.

Research output: Contribution to journalArticle

25 Scopus citations

Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives

Malkoc, S. A., Hedgcock, W. & Hoeffler, S., Jul 1 2013, In : Journal of Consumer Psychology. 23, 3, p. 317-329 13 p.

Research output: Contribution to journalArticle

21 Scopus citations
2014

Clicking their way to success: Using student response systems as a tool for feedback

Hedgcock, W. H. & Rouwenhorst, R. M., Jan 1 2014, In : Journal for Advancement of Marketing Education. 22, 2, p. 16-25 10 p.

Research output: Contribution to journalArticle

14 Scopus citations

Functional neuroimaging of the iowa gambling task in older adults

Halfmann, K., Hedgcock, W., Bechara, A. & Denburg, N. L., Nov 1 2014, In : Neuropsychology. 28, 6, p. 870-880 11 p.

Research output: Contribution to journalArticle

6 Scopus citations
2016

Choosing to choose: The effects of decoys and prior choice on deferral

Hedgcock, W. M., Rao, R. S. & Chen, H. A., Oct 2016, In : Management Science. 62, 10, p. 2952-2976 25 p.

Research output: Contribution to journalArticle

7 Scopus citations

Individual differences in the neural signature of subjective value among older adults

Halfmann, K., Hedgcock, W., Kable, J. & Denburg, N. L., Jul 1 2016, In : Social Cognitive and Affective Neuroscience. 11, 7, p. 1111-1120 10 p.

Research output: Contribution to journalArticle

Open Access
13 Scopus citations

The role of the ventromedial prefrontal cortex in purchase intent among older adults

Koestner, B. P., Hedgcock, W., Halfmann, K. & Denburg, N. L., Jan 1 2016, In : Frontiers in Aging Neuroscience. 8, AUG, 189.

Research output: Contribution to journalArticle

Open Access
1 Scopus citations
5 Scopus citations
2017

Relative Effects of Forward and Backward Planning on Goal Pursuit

Park, J., Lu, F. C. & Hedgcock, W. M., Nov 1 2017, In : Psychological Science. 28, 11, p. 1620-1630 11 p.

Research output: Contribution to journalArticle

1 Scopus citations
2019

Neural correlates of cognitive reappraisal of positive and negative affect in older adults

Halfmann, K., Hedgcock, W. & Denburg, N. L., Jan 1 2019, (Accepted/In press) In : Aging and Mental Health.

Research output: Contribution to journalArticle