Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

  • 10 Similar Profiles
effect Social Sciences
information Social Sciences
consumer Social Sciences
measurement method Social Sciences
Evaluation Business & Economics
influence exertion Social Sciences
research Social Sciences
persuasion Social Sciences

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Research Output 2000 2017

Redefining home: How cultural distinctiveness affects the malleability of in-group boundaries and brand preferences

Torelli, C. J., Ahluwalia, R., Cheng, S. Y. Y., Olson, N. J. & Stoner, J. L. Jun 1 2017 In : Journal of Consumer Research. 44, 1, p. 44-61 18 p.

Research output: Contribution to journalArticle

measurement method
Distinctiveness
consumer
proximal
Cultural consumption
1 Citations
attention
Mind wandering
stimulus
price
environment
2 Citations

Determinants of brand switching: The role of consumer inferences, brand commitment, and perceived risk

Choi, B. & Ahluwalia, R. May 2013 In : Journal of Applied Social Psychology. 43, 5, p. 981-991 11 p.

Research output: Contribution to journalArticle

Economics
10 Citations

Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands

Loughran Dommer, S., Swaminathan, V. & Ahluwalia, R. Dec 2013 In : Journal of Consumer Research. 40, 4, p. 657-675 19 p.

Research output: Contribution to journalArticle

measurement method
Self-esteem
self-esteem
differentiation
consumer
20 Citations

Extending culturally symbolic brands: A blessing or a curse?

Torelli, C. J. & Ahluwalia, R. Feb 2012 In : Journal of Consumer Research. 38, 5, p. 933-947 15 p.

Research output: Contribution to journalArticle

product
effect
Cultural schema
symbolism
activation