Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

Evaluation Business & Economics
evaluation Social Sciences
persuasion Social Sciences
examination Social Sciences
Group Social Sciences
Persuasion Arts & Humanities
personality Social Sciences
cognition Social Sciences

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Research Output 2000 2017

Redefining home: How cultural distinctiveness affects the malleability of in-group boundaries and brand preferences

Torelli, C. J., Ahluwalia, R., Cheng, S. Y. Y., Olson, N. J. & Stoner, J. L. Jun 1 2017 In : Journal of Consumer Research. 44, 1, p. 44-61 18 p.

Research output: Research - peer-reviewArticle

Brand preference
Distinctiveness
Cultural Groups
Group
Choice sets
2 Citations
Mind Wandering
Stimulus
Prioritization
stimulus
Salient
4 Citations
Research
Economics
11 Citations

Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands

Loughran Dommer, S., Swaminathan, V. & Ahluwalia, R. Dec 2013 In : Journal of Consumer Research. 40, 4, p. 657-675 19 p.

Research output: Research - peer-reviewArticle

self-esteem
exclusion
inclusion
Group
Inclusion
23 Citations

Extending culturally symbolic brands: A blessing or a curse?

Torelli, C. J. & Ahluwalia, R. Feb 2012 In : Journal of Consumer Research. 38, 5, p. 933-947 15 p.

Research output: Research - peer-reviewArticle

Curse
Blessing
evaluation
Cultural Schema
symbolism