Rebecca D Swenson

20082021
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Personal profile

Research interests

Rebecca Swenson's research program focuses on how topics and debates related to agriculture, food, and the environment are discussed in the media, by organizations and among audience members. Specifically, Rebecca Swenson studies concepts like community, engagement and dialogue that are core to understanding communication’s role in building relationships. Her current projects explore how agricultural and food organizations can use digital and social media to better engage the public and various stakeholder groups on food, farming and environmental issues. Rebecca Swenson teaches agricultural communication & marketing courses in CFANS at the UMN.

Research interests

  • Agricultural Communication
  • Public Relations
  • Social Media
  • Food
  • Media
  • Education
  • Journalism
  • News
  • Advertising
  • Communication
  • Dialogue
  • Engagement
  • Community

Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

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Communication Engineering & Materials Science
communication Social Sciences
Public relations Engineering & Materials Science
food Social Sciences
social media Social Sciences
maturity Social Sciences
dialogue Social Sciences
Industry Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2018 2021

Research Output 2008 2019

4 Citations (Scopus)

Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation

Swenson, R. D., Gilkerson, N., Likely, F., Anderson, F. W. & Ziviani, M., Jan 1 2019, In : International Journal of Strategic Communication. 13, 1, p. 1-21 21 p.

Research output: Contribution to journalArticle

maturity
leader
industry
communication
Communication
1 Citation (Scopus)
maturity
communication
Communication
evaluation
holistic approach
Transparency
reputation
transparency
social responsibility
integrity

America through the windshield: Tourism narratives within postwar brand communities

Swenson, R. D., Sep 2 2018, In : Journal of Tourism History. 10, 3, p. 247-265 19 p.

Research output: Contribution to journalArticle

Windshields
company publication
tourism
Tourism
magazine
1 Citation (Scopus)

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Swenson, R. D. & Olsen, N., Oct 3 2018, In : Environmental Communication. 12, 7, p. 973-988 16 p.

Research output: Contribution to journalArticle

environmental issue
sustainability
marketing
environmental change
stakeholder