Projects per year
Personal profile
Research interests
Rebecca Swenson's research program focuses on how topics and debates related to agriculture, food, and the environment are discussed in the media, by organizations and among audience members. Specifically, Rebecca Swenson studies concepts like community, engagement and dialogue that are core to understanding communication’s role in building relationships. Her current projects explore how agricultural and food organizations can use digital and social media to better engage the public and various stakeholder groups on food, farming and environmental issues. Rebecca Swenson teaches agricultural communication & marketing courses in CFANS at the UMN.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research Interest Keywords
- Agricultural Communication
- Public Relations
- Social Media
- Food
- Media
- Education
- Journalism
- News
- Advertising
- Communication
- Dialogue
- Engagement
- Community
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Collaborations and top research areas from the last five years
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Growing Graduate Studies in Science Communication with Shareable Modules
Swenson, R. D. (PI), McKay, T. D. (CoI), Peterson, H. (CoI) & Steede, G. M. (CoI)
USDA Nat'l Inst. of Food & Agriculture
1/1/23 → 12/31/25
Project: Research project
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Bugs Below Zero: Engaging Citizens in Winter Research
Swenson, R. D. (PI), Ferrington, L. C. (CoI), McKay, T. D. (CoI) & Schrank, A. (CoI)
LEGISLATIVE-CITIZEN COMMISSION ON MN RES
7/1/22 → 6/30/25
Project: Research project
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Variable Winter Thermal Regimes and Managing Trout Streams
Swenson, R. D. (PI) & Ferrington, L. C. (Prior Principal Investigator)
LEGISLATIVE-CITIZEN COMMISSION ON MN RES
7/1/18 → 6/30/23
Project: Research project
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ARTIFICIAL INTELLIGENCE AND STAKEHOLDER ENGAGEMENT IN PUBLIC RELATIONS: Industry Promises, Potential Pitfalls and a Proposed Framework for a Path Forward
Gilkerson, N. & Swenson, R., Jan 1 2025, Public Relations and the Rise of AI. Taylor and Francis, p. 53-76 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Perceptions of Science Communication’s Domain, Practices, and Identity: What Concerns Members on the Peripheral Edge of a Community of Practice
Swenson, R. & Marson, C., 2024, In: Journal of Applied Communications. 108, 1, 1.Research output: Contribution to journal › Article › peer-review
Open Access -
Show Us Your Skills: Exploring the Science Communication Landscape in Graduate Education
McLeod-Morin, A., Peterson, H. H., Baker, L., Steede, G., Hundemer, S., Swenson, R. & McKay, T., 2024, In: Journal of Applied Communications. 108, 4, 4.Research output: Contribution to journal › Article › peer-review
Open Access -
A Multi-Method Analysis of Diversity, Equity, and Inclusion Websites of Fortune 500 Agricultural and Food Companies
Steede, G. M., Swenson, R. & McKay, T., Sep 2023, In: Journal of Applied Communications. 107, 3, 6.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Harvest aids did not advance maturity of non-shatter pennycress
Cubins, J. A., Wells, S., Gesch, R. W., Johnson, G. A., Walia, M. K., Chopra, R., Marks, M. D., Swenson, R. D. & Frels, K., Jul 1 2023, In: Crop Science. 63, 4, p. 2465-2474 10 p.Research output: Contribution to journal › Article › peer-review
Open Access