Rebecca D Swenson


Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Rebecca Swenson's research program focuses on how topics and debates related to agriculture, food, and the environment are discussed in the media, by organizations and among audience members. Specifically, Rebecca Swenson studies concepts like community, engagement and dialogue that are core to understanding communication’s role in building relationships. Her current projects explore how agricultural and food organizations can use digital and social media to better engage the public and various stakeholder groups on food, farming and environmental issues. Rebecca Swenson teaches agricultural communication & marketing courses in CFANS at the UMN.

Research interests

  • Agricultural Communication
  • Public Relations
  • Social Media
  • Food
  • Media
  • Education
  • Journalism
  • News
  • Advertising
  • Communication
  • Dialogue
  • Engagement
  • Community

Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

  • 1 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.


Research Output

Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation

Swenson, R., Gilkerson, N., Likely, F., Anderson, F. W. & Ziviani, M., Jan 1 2019, In : International Journal of Strategic Communication. 13, 1, p. 1-21 21 p.

Research output: Contribution to journalArticle

  • 5 Scopus citations
  • 2 Scopus citations
  • America through the windshield: Tourism narratives within postwar brand communities

    Swenson, R., Sep 2 2018, In : Journal of Tourism History. 10, 3, p. 247-265 19 p.

    Research output: Contribution to journalArticle

  • Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

    Swenson, R. & Olsen, N., Oct 3 2018, In : Environmental Communication. 12, 7, p. 973-988 16 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations