Research output per year
Research output per year
Personal profile
Research interests
Behavioral science, Consumer behavior, Influence and persuasion, marketing research, survey design, data analytics, motivations for charitable contributions
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External Positions
Faculty Research Fellow, Rotman School of Management
Apr 1 2023 → Mar 31 2025
Executive Director, ASSOCIATION FOR CONSUMER RESEARCH
Jan 1 2005 → …
Research Interest Keywords
- behavioral science
- consumer behavior
- influence and persuasion
- Charitable Organizations
- marketing research
- survey research
Fingerprint
The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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From Eerie to Aww: Embracing the Imperfect Side of Humans Can Improve the Consumer-Robot Interaction: An Abstract
Kim, R. Y., Heitz-Spahn, S., Belei, N. & Vaidyanathan, R., 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 5-6 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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When does customization improve brand attitude?
Kim, P., Chang, H., Vaidyanathan, R. & Stoel, L., Nov 27 2023, In: Journal of Product and Brand Management. 32, 8, p. 1233-1247 15 p.Research output: Contribution to journal › Article › peer-review
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Addressing Hidden Curricula That Subvert the Patient-Centeredness “Hub” of the Pharmacists’ Patient Care Process “Wheel”
Olson, A. W., Isetts, B. J., Stratton, T. P., Vaidyanathan, R., Hager, K. D. & Schommer, J. C., Feb 1 2022, In: American journal of pharmaceutical education. 86, 2, p. 140-150 11 p., 8665.Research output: Contribution to journal › Review article › peer-review
Open Access4 Scopus citations -
An exploratory QUALquan comparison of patient-centeredness priorities in outpatient Care for Patients and Pharmacists
Olson, A. W., Isetts, B. J., Stratton, T. P., Vaidyanathan, R., Hillman, L. A. & Schommer, J. C., Jun 2022, In: JACCP Journal of the American College of Clinical Pharmacy. 5, 6, p. 579-589 11 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Asymmetric brand alliances: When joint promotions with strong brands hurt
Vaidyanathan, R. & Aggarwal, P., Mar 2022, In: Journal of Business Research. 141, p. 213-228 16 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations