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Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

marketing Social Sciences
project group Social Sciences
Costs Engineering & Materials Science
purchase Social Sciences
Labels Engineering & Materials Science
Sales Engineering & Materials Science
student Social Sciences
moral philosophy Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1997 2016

Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

Aggarwal, P. & Vaidyanathan, R., Jan 1 2016, In : Journal of Consumer Marketing. 33, 6, p. 408-416 9 p.

Research output: Contribution to journalArticle

Price promotions
Experiment
Questionnaire survey
Product category
Customer value
4 Citations

The customer is king: culture-based unintended consequences of modern marketing

Kim, C. S. & Aggarwal, P., Jan 1 2016, In : Journal of Consumer Marketing. 33, 3, p. 193-201 9 p.

Research output: Contribution to journalArticle

Service provider
Marketing
Unintended consequences
Managers
Scenarios
3 Citations

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Aggarwal, P. & Basu, A. K., Oct 1 2014, In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

Research output: Contribution to journalArticle

Fitness center
Value co-creation
Factors
P value
Employees
9 Citations

Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context

Vaidyanathan, R., Aggarwal, P. & Kozłowski, W., Feb 1 2013, In : Journal of Marketing Communications. 19, 1, p. 44-57 14 p.

Research output: Contribution to journalArticle

Cause-related marketing
Self-construal
Rain forest
Replication
Poland
2 Citations

Preference-inconsistent information and cognitive discomfort: A cross-cultural investigation

Aggarwal, P., Soo Kim, C. & Cha, T., Jul 26 2013, In : Journal of Consumer Marketing. 30, 5, p. 392-399 8 p.

Research output: Contribution to journalArticle

Marketers
Purchase intention
Cultural differences
Product review
Experiment