Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

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Marketing Business & Economics
marketing Social Sciences
Buyers Business & Economics
Purchase intention Business & Economics
Conceptualization Business & Economics
Cause-related marketing Business & Economics
National brands Business & Economics
Marketing research Business & Economics

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Research Output 1997 2016

Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

Aggarwal, P. & Vaidyanathan, R. Jan 1 2016 In : Journal of Consumer Marketing. 33, 6, p. 408-416 9 p.

Research output: Research - peer-reviewArticle

Price promotions
Experiment
Questionnaire survey
Product category
Customer value
2 Citations

The customer is king: culture-based unintended consequences of modern marketing

Kim, C. S. & Aggarwal, P. Jan 1 2016 In : Journal of Consumer Marketing. 33, 3, p. 193-201 9 p.

Research output: Research - peer-reviewArticle

Service provider
Marketing
Unintended consequences
Managers
Scenarios
3 Citations

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Aggarwal, P. & Basu, A. K. Oct 1 2014 In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

Research output: Research - peer-reviewArticle

Fitness center
Value co-creation
Factors
P value
Employees
6 Citations

Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context

Vaidyanathan, R., Aggarwal, P. & Kozłowski, W. Feb 1 2013 In : Journal of Marketing Communications. 19, 1, p. 44-57 14 p.

Research output: Research - peer-reviewArticle

Cause-related marketing
Self-construal
Rain forest
Replication
Poland
1 Citations

Preference-inconsistent information and cognitive discomfort: A cross-cultural investigation

Aggarwal, P., Soo Kim, C. & Cha, T. Jul 26 2013 In : Journal of Consumer Marketing. 30, 5, p. 392-399 8 p.

Research output: Research - peer-reviewArticle

Marketers
Purchase intention
Cultural differences
Product review
Experiment