Praveen Aggarwal

19972020

Research output per year

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Research Output

  • Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

    Aggarwal, P. & Vaidyanathan, R., Jan 1 2016, In : Journal of Consumer Marketing. 33, 6, p. 408-416 9 p.

    Research output: Contribution to journalArticle

  • 5 Scopus citations

    The customer is king: culture-based unintended consequences of modern marketing

    Kim, C. S. & Aggarwal, P., Jan 1 2016, In : Journal of Consumer Marketing. 33, 3, p. 193-201 9 p.

    Research output: Contribution to journalArticle

  • 12 Scopus citations

    Value Co-Creation: Factors Affecting Discretionary Effort Exertion

    Aggarwal, P. & Basu, A. K., Oct 1 2014, In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context

    Vaidyanathan, R., Aggarwal, P. & Kozłowski, W., Feb 1 2013, In : Journal of Marketing Communications. 19, 1, p. 44-57 14 p.

    Research output: Contribution to journalArticle

  • 14 Scopus citations