Praveen Aggarwal

19972016
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marketing Social Sciences
project group Social Sciences
purchase Social Sciences
student Social Sciences
moral philosophy Social Sciences
examination Social Sciences
Marketing Business & Economics
business school Social Sciences

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Research Output 1997 2016

2 Citations (Scopus)

Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

Aggarwal, P. & Vaidyanathan, R., Jan 1 2016, In : Journal of Consumer Marketing. 33, 6, p. 408-416 9 p.

Research output: Contribution to journalArticle

Price promotions
Experiment
Questionnaire survey
Product category
Customer value
7 Citations (Scopus)

The customer is king: culture-based unintended consequences of modern marketing

Kim, C. S. & Aggarwal, P., Jan 1 2016, In : Journal of Consumer Marketing. 33, 3, p. 193-201 9 p.

Research output: Contribution to journalArticle

Service provider
Marketing
Unintended consequences
Scenarios
Managers
4 Citations (Scopus)

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

Aggarwal, P. & Basu, A. K., Oct 1 2014, In : Services Marketing Quarterly. 35, 4, p. 321-336 16 p.

Research output: Contribution to journalArticle

Fitness center
Value co-creation
Factors
Employees
Fitness
13 Citations (Scopus)

Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context

Vaidyanathan, R., Aggarwal, P. & Kozłowski, W., Feb 1 2013, In : Journal of Marketing Communications. 19, 1, p. 44-57 14 p.

Research output: Contribution to journalArticle

Cause-related marketing
Self-construal
Rain forest
Replication
Poland
2 Citations (Scopus)

Preference-inconsistent information and cognitive discomfort: A cross-cultural investigation

Aggarwal, P., Soo Kim, C. & Cha, T., Jul 26 2013, In : Journal of Consumer Marketing. 30, 5, p. 392-399 8 p.

Research output: Contribution to journalArticle

Marketers
Purchase intention
Cultural differences
Product review
Experiment