Naeun L Kim

20182020

Research output per year

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Personal profile

Research Interests

-Collaborative consumption of fashion (Renting and second hand purchase)
-- Cross-cultural perspective, management issues

-Transparency in pricing and supply chain systems for apparel brands

- D2C (Direct to consumer) brands and online fashion entrepreneurship

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Research Output

Why buy new when one can share? Exploring collaborative consumption motivations for consumer goods

Kim, N. L. & Jin, B. E., Mar 1 2020, In : International Journal of Consumer Studies. 44, 2, p. 122-130 9 p.

Research output: Contribution to journalArticle

  • 1 Scopus citations

    Prototypical brands and cultural influences: Enhancing a country’s image via the marketing of its products

    Jin, B., Yang, H. & Kim, N., Nov 12 2019, In : Management Decision. 57, 11, p. 3159-3176 18 p.

    Research output: Contribution to journalArticle

  • The mediating effects of micro country image by product category and country

    Almousa, M., Jin, B., Yang, H. & Kim, N., Nov 1 2019, In : International Journal of Market Research. 61, 6, p. 668-682 15 p.

    Research output: Contribution to journalArticle

  • Differential effects of macro and micro country images by product category and by country among Saudi consumers

    Jin, B., Almousa, M. O., Yang, H. & Kim, N., Aug 13 2018, In : Management Decision. 56, 8, p. 1663-1681 19 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations