Michael J Houston

1972 …2019
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Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

real estate agent Social Sciences
role theory Social Sciences
social system Social Sciences
source of information Social Sciences
social structure Social Sciences
examination Social Sciences
well-being Social Sciences
purchase Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2010 2014

Research Output 1972 2019

Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand

Zablocki, A., Makri, K. & Houston, M. J., May 1 2019, In : Journal of Interactive Marketing. 46, p. 20-39 20 p.

Research output: Contribution to journalArticle

Online reviews
Emotion
Thailand
Austria
Self-construal
1 Citation (Scopus)

What is Consumer Well-Being to Asians?

Leong, S. M., Ang, S. H., Cote, J. A., Lee, Y. H. & Houston, M. J., Mar 1 2016, In : Social Indicators Research. 126, 2, p. 777-793 17 p.

Research output: Contribution to journalArticle

Singapore
Korea
Masks
Developed Countries
Individuality
11 Citations (Scopus)

Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims

Heckler, S. E., Keller, K. L., Houston, M. J. & Avery, J., Jan 1 2014, In : Journal of Marketing Communications. 20, 3, p. 176-196 21 p.

Research output: Contribution to journalArticle

Interference
Knowledge structure
Elaboration
Brand awareness
Experiment
6 Citations (Scopus)

Inferential evaluations of sustainability attributes: Exploring how consumers imply product information

Gruber, V., Schlegelmilch, B. B. & Houston, M. J., Jan 1 2014, In : Psychology and Marketing. 31, 6, p. 440-450 11 p.

Research output: Contribution to journalArticle

Uncertainty
Evaluation
Product information
Consumer products
Sustainability