Michael J Houston

1972 …2019
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Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

real estate agent Social Sciences
role theory Social Sciences
social system Social Sciences
source of information Social Sciences
social structure Social Sciences
examination Social Sciences
well-being Social Sciences
purchase Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2010 2014

Research Output 1972 2019

Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand

Zablocki, A., Makri, K. & Houston, M. J., May 2019, In : Journal of Interactive Marketing. 46, p. 20-39 20 p.

Research output: Contribution to journalArticle

Online reviews
1 Citation (Scopus)

What is Consumer Well-Being to Asians?

Leong, S. M., Ang, S. H., Cote, J. A., Lee, Y. H. & Houston, M. J., Mar 1 2016, In : Social Indicators Research. 126, 2, p. 777-793 17 p.

Research output: Contribution to journalArticle

Developed Countries
12 Citations (Scopus)

Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims

Heckler, S. E., Keller, K. L., Houston, M. J. & Avery, J., May 2014, In : Journal of Marketing Communications. 20, 3, p. 176-196 21 p.

Research output: Contribution to journalArticle

Knowledge structure
Brand awareness
7 Citations (Scopus)

Inferential evaluations of sustainability attributes: Exploring how consumers imply product information

Gruber, V., Schlegelmilch, B. B. & Houston, M. J., Jun 2014, In : Psychology and Marketing. 31, 6, p. 440-450 11 p.

Research output: Contribution to journalArticle

Product information
Consumer products