Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

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Firm value Business & Economics
Industry Business & Economics
Structural model Business & Economics
Stock returns Business & Economics
Advertising expenditures Business & Economics
Banking industry Business & Economics
Shopping centres Business & Economics
Pricing Business & Economics

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Research Output 2008 2017

2 Citations

Advertising, consumer awareness, and choice: evidence from the U.S. banking industry

Honka, E., Hortaçsu, A. & Vitorino, M. A. Sep 1 2017 In : RAND Journal of Economics. 48, 3, p. 611-646 36 p.

Research output: Contribution to journalArticle

Consumer awareness
Banking industry
Consumer choice
Market share

Do consumers value price transparency?

Seim, K., Vitorino, M. A. & Muir, D. M. Dec 1 2017 In : Quantitative Marketing and Economics. 15, 4, p. 305-339 35 p.

Research output: Contribution to journalArticle

Price transparency
Consumer value
School choice
8 Citations

Brand capital and firm value

Belo, F., Lin, X. & Vitorino, M. A. Jan 1 2014 In : Review of Economic Dynamics. 17, 1, p. 150-169 20 p.

Research output: Contribution to journalArticle

Firm value
Stock returns
Capital investment
Advertising expenditures
Firm risk
8 Citations
Value theory
Firm value
Stock returns
Structural model
Advertising expenditures
29 Citations

Empirical entry games with complementarities: An application to the shopping center industry

Vitorino, M. A. Apr 1 2012 In : Journal of Marketing Research. 49, 2, p. 175-191 17 p.

Research output: Contribution to journalArticle

Shopping centres