Linli Xu

20132020
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Research Output 2013 2020

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Article
2019
1 Citation (Scopus)

Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth

Lovett, M. J., Peres, R. & Xu, L., Sep 15 2019, In : Quantitative Marketing and Economics. 17, 3, p. 215-255 41 p.

Research output: Contribution to journalArticle

Open Access
Word-of-mouth
Elasticity
World Wide Web
Expenditure
Advertising expenditures
1 Citation (Scopus)

Immediate Responses of Online Brand Search and Price Search to TV Ads

Du, R. Y., Xu, L. & Wilbur, K. C., Jul 1 2019, In : Journal of Marketing. 83, 4, p. 81-100 20 p.

Research output: Contribution to journalArticle

Elasticity
National brands
Factors
Evaluation
Modeling
2018
1 Citation (Scopus)

Dynamic quality ladder model predictions in nonrandom holdout samples

Xu, L., Silva-Risso, J. M. & Wilbur, K. C., Jul 2018, In : Management Science. 64, 7, p. 3187-3207 21 p.

Research output: Contribution to journalArticle

Prediction model
Quality ladder
Prediction
Regime shift
Vector autoregression model
2014
15 Citations (Scopus)

Price advertising by manufacturers and dealers

Xu, L., Wilbur, K. C., S, S. & Silva-Risso, J. M., Nov 1 2014, In : Management Science. 60, 11, p. 2816-2834 19 p.

Research output: Contribution to journalArticle

Dealers
Trucks
Experiment
Responsiveness
Channel conflict
2013
18 Citations (Scopus)

Correcting audience externalities in television advertising

Wilbur, K. C., Xu, L. & Kempe, D., Jan 1 2013, In : Marketing Science. 32, 6, p. 892-912 21 p.

Research output: Contribution to journalArticle

Television advertising
Externalities
Revenue
Dynamic programming
Pricing mechanism