Linli Xu

20132020
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Business & Economics

Word-of-mouth
Prediction
Externalities
Television advertising
Dealers
Prediction model
Quality ladder
Economics
Marketing
Elasticity
World Wide Web
National brands
Regime shift
Vector autoregression model
Car
Trucks
Facebook
Scenarios
Dynamic structural model
Structural model
Usefulness
Policy change
Benchmark
Media planning
Modeling
Evaluation
Factors
Coca-Cola
News
Advertising and media
Statistics
Simulation
Revenue
Strategy-proof
Dynamic programming
Willingness-to-pay
Pricing mechanism
Super Bowl
Social media
Expenditure
Media exposure
Blogs
Advertising expenditures
Twitter
Internet advertising
Academic research