Linli Xu

20132020

Research output per year

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Research Output

Open Access
  • Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth

    Lovett, M. J., Peres, R. & Xu, L., Sep 15 2019, In : Quantitative Marketing and Economics. 17, 3, p. 215-255 41 p.

    Research output: Contribution to journalArticle

    Open Access
  • 1 Scopus citations

    Immediate Responses of Online Brand Search and Price Search to TV Ads

    Du, R. Y., Xu, L. & Wilbur, K. C., Jul 1 2019, In : Journal of Marketing. 83, 4, p. 81-100 20 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    Dynamic quality ladder model predictions in nonrandom holdout samples

    Xu, L., Silva-Risso, J. M. & Wilbur, K. C., Jul 2018, In : Management Science. 64, 7, p. 3187-3207 21 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Price advertising by manufacturers and dealers

    Xu, L., Wilbur, K. C., S, S. & Silva-Risso, J. M., Nov 1 2014, In : Management Science. 60, 11, p. 2816-2834 19 p.

    Research output: Contribution to journalArticle

  • 15 Scopus citations