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Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

  • 7 Similar Profiles
Prescription Drugs Medicine & Life Sciences
medication Social Sciences
drug Social Sciences
website Social Sciences
Nonprescription Drugs Medicine & Life Sciences
human being Social Sciences
Pharmaceutical Preparations Medicine & Life Sciences
Medication Adherence Medicine & Life Sciences

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Research Output 2004 2019

  • 49 Article
  • 2 Chapter
  • 1 Conference contribution
  • 1 Review article

Digital video advertising

Kim, S., Lee, J. & Huh, J., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 382-404 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

video
Digital Video
1 Citation (Scopus)
Medication Adherence
Prescription Drugs
Marketing
medication
drug

Redundancy Gain Effects in Incidental Exposure to Multiple Ads on the Internet

Huang, S. & Huh, J., Jan 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 1, p. 67-82 16 p.

Research output: Contribution to journalArticle

World Wide Web
Redundancy
Branding
Interaction effects
Placement
1 Citation (Scopus)

Considerations for application of computational social science research approaches to digital advertising research

Huh, J., Jan 1 2017, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 446-453 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Social Sciences
Research
Social sciences
7 Citations (Scopus)

Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research

Roy, A., Huh, J., Pfeuffer, A. & Srivastava, J., Apr 3 2017, In : Journal of Advertising. 46, 2, p. 269-282 14 p.

Research output: Contribution to journalArticle

social media
Marketing
social advertising
social network
Social media