20042020

Research output per year

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Research Output

  • 50 Article
  • 3 Chapter
  • 1 Conference contribution
  • 1 Review article

You reap where you sow: a trust-based approach to initial seeding for viral advertising

Huh, J., Kim, H., Rath, B., Lu, X. & Srivastava, J., 2020, (Accepted/In press) In : International Journal of Advertising.

Research output: Contribution to journalArticle

  • Digital video advertising

    Kim, S., Lee, J. & Huh, J., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 382-404 23 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 1 Scopus citations

    Redundancy Gain Effects in Incidental Exposure to Multiple Ads on the Internet

    Huang, S. & Huh, J., Jan 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 1, p. 67-82 16 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Considerations for application of computational social science research approaches to digital advertising research

    Huh, J., Jan 1 2017, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 446-453 8 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    2 Scopus citations