20102020

Research output per year

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Research Output

2020

Polarized public opinion responding to corporate social advocacy: Social network analysis of boycotters and advocators

Rim, H., Lee, Y. A. & Yoo, S., Jun 2020, In : Public Relations Review. 46, 2, 101869.

Research output: Contribution to journalArticle

Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing

Rim, H., Park, Y. E. & Song, D., May 18 2020, In : Journal of Marketing Communications. 26, 4, p. 343-361 19 p.

Research output: Contribution to journalArticle

3 Scopus citations

“Click First!”: The Effects of Instant Activism Via a Hoax on Social Media

Park, K. & Rim, H., Jan 1 2020, In : Social Media and Society. 6, 2

Research output: Contribution to journalArticle

Open Access
2019
4 Scopus citations

Exploring nonprofit-business partnerships on Twitter from a network perspective

Dong, C. & Rim, H., Mar 2019, In : Public Relations Review. 45, 1, p. 104-118 15 p.

Research output: Contribution to journalArticle

Open Access
5 Scopus citations

Online engagement of active communicative behaviors and news consumption on Internet portal sites

Kim, S., Rim, H. & Sung, K. H., Jan 1 2019, (Accepted/In press) In : Journalism.

Research output: Contribution to journalArticle

Social media hoaxes, political ideology, and the role of issue confidence

Park, K. & Rim, H., Mar 2019, In : Telematics and Informatics. 36, p. 1-11 11 p.

Research output: Contribution to journalArticle

5 Scopus citations
1 Scopus citations
2018

Evolution of Corporate Social Responsibility: A Content Analysis of United States Magazine Advertising, 1980–2009

Lee, J. & Rim, H., Jul 4 2018, In : Journal of Promotion Management. 24, 4, p. 555-577 23 p.

Research output: Contribution to journalArticle

3 Scopus citations

Media use and political learning: Comparing Trump supporters to celebrity candidate voters

Kanihan, S. F. & Rim, H., Aug 8 2018, In : Atlantic Journal of Communication. 26, 4, p. 251-266 16 p.

Research output: Contribution to journalArticle

1 Scopus citations

Skepticism toward CSR: A cross-cultural perspective

Rim, H., 2018, In : Public Relations Journal. 11, 4

Research output: Contribution to journalArticle

File
27 Downloads (Pure)

Trust and distrust in society and public perception of CSR: A cross-cultural study

Rim, H. & Dong, C., Jan 1 2018, In : Social Responsibility Journal. 14, 1, p. 1-19 19 p.

Research output: Contribution to journalArticle

8 Scopus citations
2017

Company–Nonprofit Partnerships, Negative Spillover, and Response Strategies

Lee, S. Y. & Rim, H., May 27 2017, In : International Journal of Strategic Communication. 11, 3, p. 194-208 15 p.

Research output: Contribution to journalArticle

3 Scopus citations

Corporate message strategies for global CSR campaigns: The mediating role of perceived altruism

Rim, H. & Song, D., Jan 1 2017, In : Corporate Communications. 22, 3, p. 383-400 18 p.

Research output: Contribution to journalArticle

5 Scopus citations

Proactive Versus Reactive CSR in a Crisis: An Impression Management Perspective

Rim, H. & Ferguson, M. A. T., 2017, In : International Journal of Business Communication. 57, 4, p. 545-568 24 p.

Research output: Contribution to journalArticle

2016

Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR

Rim, H. & Kim, S., Nov 1 2016, In : Journal of Public Relations Research. 28, 5-6, p. 248-267 20 p.

Research output: Contribution to journalArticle

22 Scopus citations
5 Scopus citations
39 Scopus citations

“How Negative Becomes Less Negative”: Understanding the Effects of Comment Valence and Response Sidedness in Social Media

Rim, H. & Song, D., Jun 1 2016, In : Journal of Communication. 66, 3, p. 475-495 21 p.

Research output: Contribution to journalArticle

26 Scopus citations
2014
12 Scopus citations
2013

Mobile news adoption among young adults: Examining the roles of perceptions, news consumption, and media usage

Chan-Olmsted, S., Rim, H. & Zerba, A., Mar 1 2013, In : Journalism and Mass Communication Quarterly. 90, 1, p. 126-147 22 p.

Research output: Contribution to journalArticle

62 Scopus citations
25 Scopus citations
2010

The influence of corporate social responsibility and customer-company identification on publics' dialogic communication intentions

Hong, S. Y., Yang, S. U. & Rim, H., Jun 1 2010, In : Public Relations Review. 36, 2, p. 196-198 3 p.

Research output: Contribution to journalArticle

21 Scopus citations

The influence of customer use of corporate websites: Corporate social responsibility, trust, and word-of-mouth communication

Hong, S. Y. & Rim, H., Nov 1 2010, In : Public Relations Review. 36, 4, p. 389-391 3 p.

Research output: Contribution to journalArticle

35 Scopus citations