Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Education/Academic qualification

PhD, University of Florida

Award Date: Aug 1 2013

MS, Syracuse University

Award Date: May 1 2009

Research interests

  • Public Relations
  • Corporate Social Responsibility
  • Corporate Activism
  • Crisis Communication
  • Social Media
  • Cross-Cultural Communication

Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

  • 1 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.


  • Research Output

  • Polarized public opinion responding to corporate social advocacy: Social network analysis of boycotters and advocators

    Rim, H., Lee, Y. A. & Yoo, S., Jun 2020, In : Public Relations Review. 46, 2, 101869.

    Research output: Contribution to journalArticle

  • Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing

    Rim, H., Park, Y. E. & Song, D., May 18 2020, In : Journal of Marketing Communications. 26, 4, p. 343-361 19 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    “Click First!”: The Effects of Instant Activism Via a Hoax on Social Media

    Park, K. & Rim, H., Jan 1 2020, In : Social Media and Society. 6, 2

    Research output: Contribution to journalArticle

    Open Access
  • 2 Scopus citations