Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.
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Collaborations and top research areas from the last five years
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Research output
- 9 Article
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Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch
Sussman, K. L., Looi, J. & Park, H., 2024, In: Journal of Current Issues and Research in Advertising. 45, 3, p. 339-356 18 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Scopus citations -
Examining the effects of addressable TV advertising on children and their parents
Brinson, N. H., Holiday, S., Park, H. & Lyu, Y., 2024, In: International Journal of Advertising. 43, 4, p. 692-715 24 p.Research output: Contribution to journal › Article › peer-review
5 Link opens in a new tab Scopus citations -
Suicide in Song: A Thematic Analysis of 674 Songs Referencing Suicide
Parrott, S. & Park, H., 2024, In: Health communication. 39, 13, p. 3459-3467 9 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis
Holiday, S., Hayes, J. L., Park, H., Lyu, Y. & Zhou, Y., Nov 2023, In: Journal of Interactive Marketing. 58, 4, p. 414-439 26 p.Research output: Contribution to journal › Article › peer-review
63 Link opens in a new tab Scopus citations -
Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda
Hayes, J. L., Holiday, S. & Park, H., 2022, In: International Journal of Advertising. 41, 2, p. 210-232 23 p.Research output: Contribution to journal › Article › peer-review
25 Link opens in a new tab Scopus citations