Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Projects
- 1 Active
Research output
- 3 Article
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Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism
Darmawan, I., Xu, H. & Huh, J., Jun 21 2021, In: International Journal of Pharmaceutical and Healthcare Marketing. 15, 3, p. 354-370 17 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy
Xu, H., Lee, E. & Rim, H., Aug 24 2021, In: Journal of Marketing Communications.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Exploring the effects of social media features on the publics’ responses to decreased usage CSR messages
Kim, H. & Xu, H., May 23 2019, In: Corporate Communications. 24, 2, p. 287-302 16 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations