George John

Professor

1987 …2019

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

  • Marketing Channels, High Technology Marketing, Salesforce Management, B2B Marketingt

Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

  • 5 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

A transaction cost approach to channel design with application to multi-channels settings

John, G., Viswanathan, M. & Ghosh, M., Jan 1 2019, Handbook of Research on Distribution Channels. Edward Elgar Publishing Ltd., p. 379-404 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

  • Is cash king for sales compensation plans? Evidence from a large-scale field intervention

    Viswanathan, M., Li, X., John, G. & Narasimhan, O., Jun 2018, In : Journal of Marketing Research. 55, 3, p. 368-381 14 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    Understanding value-Added Resellers' Assortments of multicomponent systems

    Ray, S., Bergen, M. E. & John, G., Sep 2016, In : Journal of Marketing. 80, 5, p. 76-91 16 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations
  • 19 Scopus citations

    Bonuses versus commissions: A field study

    Kishore, S., Rao, R. S., Narasimhan, O. & John, G., Jun 1 2013, In : Journal of Marketing Research. 50, 3, p. 317-333 17 p.

    Research output: Contribution to journalArticle

  • 21 Scopus citations

    Press / Media

    Local Retail Expert: "We Have Never Seen Anything Like This"

    George John

    5/4/20

    1 item of Media coverage

    Press/Media: Expert Comment

    COVID-19 forces local brick and mortar retailers into e-commerce

    George John

    5/3/20

    1 item of Media coverage

    Press/Media: Expert Comment

    Starting Monday, it's no mask, no Costco

    George John

    4/29/20

    2 items of Media coverage

    Press/Media: Expert Comment

    Reports: Kowalski's to open two locations in two metro malls

    George John

    2/7/20

    1 item of Media coverage

    Press/Media: Expert Comment

    Delta Airline Profits Soar, Company Rewards Employees With Major Bonus

    George John

    1/14/20

    1 item of Media coverage

    Press/Media: Expert Comment