1988 …2020

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Research Output

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Review article
2019

The effects of scarcity on consumer decision journeys

Hamilton, R., Thompson, D., Bone, S., Chaplin, L. N., Griskevicius, V., Goldsmith, K., Hill, R., John, D. R., Mittal, C., O’Guinn, T., Piff, P., Roux, C., Shah, A. & Zhu, M., May 15 2019, In : Journal of the Academy of Marketing Science. 47, 3, p. 532-550 19 p.

Research output: Contribution to journalReview article

10 Scopus citations