1988 …2020

Research output per year

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2020

Does the devil wear Prada? Luxury product experiences can affect prosocial behavior

Wang, Y., John, D. R. & Griskevicious, V., Jan 1 2020, (Accepted/In press) In : International Journal of Research in Marketing.

Research output: Contribution to journalArticle

The secrecy effect: Secret consumption increases women's product evaluations and choice

Rodas, M. A. & John, D. R., Apr 1 2020, In : Journal of Consumer Research. 46, 6, p. 1093-1109 17 p.

Research output: Contribution to journalArticle

2019

Children's Understanding of the Instrumental Value of Products and Brands

John, D. R. & Chaplin, L. N., Apr 2019, In : Journal of Consumer Psychology. 29, 2, p. 328-335 8 p.

Research output: Contribution to journalArticle

Counterfeit Luxury Consumption in a Social Context: The Effects on Females’ Moral Disengagement and Behavior

Wang, Y., Stoner, J. L. & John, D. R., Apr 2019, In : Journal of Consumer Psychology. 29, 2, p. 207-225 19 p.

Research output: Contribution to journalArticle

2 Scopus citations

The impact of gratitude on adolescent materialism and generosity

Chaplin, L. N., John, D. R., Rindfleisch, A. & Froh, J. J., Jul 4 2019, In : Journal of Positive Psychology. 14, 4, p. 502-511 10 p.

Research output: Contribution to journalArticle

7 Scopus citations

Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users

Wang, Y. & John, D. R., Feb 1 2019, In : Journal of Marketing Research. 56, 1, p. 142-157 16 p.

Research output: Contribution to journalArticle

1 Scopus citations

Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives

Park, J. K., Torelli, C. J., Monga, A. S. B. & John, D. R., Dec 1 2019, In : Marketing Letters. 30, 3-4, p. 307-319 13 p.

Research output: Contribution to journalArticle

2018

Judging a book by its cover: The influence of implicit self-theories on brand user perceptions

Park, J. K. & John, D. R., Jan 2018, In : Journal of Consumer Psychology. 28, 1, p. 56-76 21 p.

Research output: Contribution to journalArticle

6 Scopus citations
2016

Mindsets matter: Implications for branding research and practice

John, D. R. & Park, J. K., Jan 1 2016, In : Journal of Consumer Psychology. 26, 1, p. 153-160 8 p.

Research output: Contribution to journalArticle

16 Scopus citations
2014

I think I can, I think I can: Brand use, self-efficacy, and performance

Park, J. K. & John, D. R., Apr 2014, In : Journal of Marketing Research. 51, 2, p. 233-247 15 p.

Research output: Contribution to journalArticle

29 Scopus citations

Poverty and materialism: A look at impoverished versus affluent children

Chaplin, L. N., Hill, R. P. & John, D. R., Jan 1 2014, In : Journal of Public Policy and Marketing. 33, 1, p. 78-92 15 p.

Research output: Contribution to journalArticle

54 Scopus citations
2012

Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness

Park, J. K. & John, D. R., Jul 1 2012, In : Journal of Consumer Psychology. 22, 3, p. 424-432 9 p.

Research output: Contribution to journalArticle

30 Scopus citations
2011

More than meets the eye: The influence of implicit and explicit self-esteem on materialism

Park, J. K. & John, D. R., Jan 1 2011, In : Journal of Consumer Psychology. 21, 1, p. 73-87 15 p.

Research output: Contribution to journalArticle

45 Scopus citations
2010

Got to get you into my life: Do brand personalities rub off on consumers?

Park, J. K. & John, D. R., Dec 1 2010, In : Journal of Consumer Research. 37, 4, p. 655-669 15 p.

Research output: Contribution to journalArticle

108 Scopus citations

Interpersonal influences on adolescent materialism: A new look at the role of parents and peers

Chaplin, L. N. & John, D. R., Apr 1 2010, In : Journal of Consumer Psychology. 20, 2, p. 176-184 9 p.

Research output: Contribution to journalArticle

101 Scopus citations

What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation

Monga, A. B. & John, D. R., May 1 2010, In : Journal of Marketing. 74, 3, p. 80-92 13 p.

Research output: Contribution to journalArticle

133 Scopus citations
2008

Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit

Kim, H. & John, D. R., Apr 1 2008, In : Journal of Consumer Psychology. 18, 2, p. 116-126 11 p.

Research output: Contribution to journalArticle

80 Scopus citations

When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking

Monga, A. B. & John, D. R., Oct 1 2008, In : Journal of Consumer Psychology. 18, 4, p. 320-332 13 p.

Research output: Contribution to journalArticle

87 Scopus citations
2007

Cultural differences in brand extension evaluation: The influence of analytic versus holistic thinking

Monga, A. B. & John, D. R., Mar 1 2007, In : Journal of Consumer Research. 33, 4, p. 529-536 8 p.

Research output: Contribution to journalArticle

181 Scopus citations

Growing up in a material world: Age differences in materialism in children and adolescents

Chaplin, L. N. & John, D. R., Dec 1 2007, In : Journal of Consumer Research. 34, 4, p. 480-493 14 p.

Research output: Contribution to journalArticle

248 Scopus citations
2006

Brand concept maps: A methodology for identifying brand association networks

John, D. R., Loken, B., Kim, K. & Monga, A. B., Nov 1 2006, In : Journal of Marketing Research. 43, 4, p. 549-563 15 p.

Research output: Contribution to journalArticle

172 Scopus citations
2005

The development of self-brand connections in children and adolescents

Chaplin, L. N. & John, D. R., Jun 1 2005, In : Journal of Consumer Research. 32, 1, p. 119-129 11 p.

Research output: Contribution to journalArticle

264 Scopus citations
2003

The Meaning of Brand Names to Children: A Developmental Investigation

Achenreiner, G. B. & Roedder John, D., Jan 1 2003, In : Journal of Consumer Psychology. 13, 3, p. 205-219 15 p.

Research output: Contribution to journalArticle

100 Scopus citations
2001

Continuous and Discrete Variables

Böckenholt, U., Bradlow, E., Hutchinson, W., Neelamegham, R., Malaviya, P., John, D. R., Grayson, K., Verducci, J., Koehly, L., Meyer, R., Tybout, A. & Irwin, J., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 37-53 17 p.

Research output: Contribution to journalArticle

5 Scopus citations

Human Participants - Respondents and Researchers

Malaviya, P., John, D. R. & Barnes, J., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 115-121 7 p.

Research output: Contribution to journalArticle

11 Scopus citations
1999

Consumer socialization of children: A retrospective look at twenty-five years of research

John, D. R., Dec 1999, In : Journal of Consumer Research. 26, 3, p. 183-213 31 p.

Research output: Contribution to journalArticle

1032 Scopus citations
1998

The negative impact of extensions: Can flagship products be diluted?

John, D. R., Loken, B. & Joiner, C., Jan 1998, In : Journal of Marketing. 62, 1, p. 19-32 14 p.

Research output: Contribution to journalArticle

208 Scopus citations
1997

Consumer learning by analogy: A model of internal knowledge transfer

Gregan-Paxton, J. & John, D. R., Dec 1997, In : Journal of Consumer Research. 24, 3, p. 266-284 19 p.

Research output: Contribution to journalArticle

204 Scopus citations

The emergence of adaptive decision making in children

Gregan-Paxton, J. & John, D. R., Jun 1997, In : Journal of Consumer Research. 24, 1, p. 43-56 14 p.

Research output: Contribution to journalArticle

33 Scopus citations
1990

Children's use of perceptual cues in product categorization

John, D. R. & Sujan, M., Jan 1 1990, In : Psychology & Marketing. 7, 4, p. 277-294 18 p.

Research output: Contribution to journalArticle

15 Scopus citations
1988

Covariation assessment in rank order data

Bettman, J. R., Creyer, E. H., John, D. R. & Scott, C. A., Jan 1 1988, In : Journal of Behavioral Decision Making. 1, 4, p. 239-254 16 p.

Research output: Contribution to journalArticle

7 Scopus citations