1988 …2020

Research output per year

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Research Output

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2015

Contemplating the futures of branding

Breazeale, M., Fournier, S., Avery, J., Aaker, D., Deighton, J., Fitzsimons, G., Kozinets, R. V., MacInnis, D., McGill, A. L., John, D. R. & Schroeder, J., Jun 12 2015, Strong Brands, Strong Relationships. Taylor and Francis Inc., p. 395-414 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
2013

Self-Brand connections in children: Development from childhood to adolescence

John, D. R. & Chaplin, L. N., Jan 4 2013, The Routledge Companion to Identity and Consumption. Taylor and Francis, p. 177-186 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations