Keyphrases
Brand Extension
100%
Materialism
75%
Parent Brand
59%
Young children
51%
Implicit Self-theories
48%
Brand Leveraging
43%
Holistic Thinking
43%
Consumer Behaviour
43%
Extension Strategy
37%
Leverage Strategies
37%
Consumer Socialization
37%
Negative Impact
37%
Potential Risk
37%
Individual Product
37%
Strategic Brand Management
37%
Line Extension
37%
Family Brand
37%
Age Differences
37%
Brand Extension Evaluation
37%
Brand Personality
37%
Adolescent Materialism
37%
Entity Theory
35%
Incremental Theory
33%
Self-esteem
33%
Consumer Value
29%
Luxury Products
28%
Perceptual Cues
24%
Brand Association Networks
24%
Thinking Styles
24%
Brand Research
24%
Consumer Response
24%
Consumer Skills
23%
Knowledge Value
23%
Knowledge Skills
23%
Consumer Knowledge
23%
Young Consumers
22%
Cultural Differences
21%
User Perception
21%
Luxury Consumption
21%
Self-improvement
20%
Prestige
18%
Consumer Decision Journey
18%
Covariation
18%
Product Classification
18%
Explicit Self-esteem
18%
Self-brand Connection
18%
Challenging Tasks
18%
Consumer Learning
18%
Learning by Analogy
18%
Devil
18%
Social Sciences
Youth
93%
Self Esteem
56%
Consumer Behavior
46%
Consumers
42%
Luxuries
37%
Brand Management
37%
Consumer Socialization
37%
Brand Name
37%
Implicit Theory
37%
Age Difference
37%
Contextual Factor
37%
Consumer Value
32%
Consumer Knowledge
23%
Marketing Strategy
23%
Advertising
18%
Disengagement
18%
Marketing Psychology
18%
Concept Development
18%
Brand Personality
18%
Low Income
18%
Consumer Benefit
18%
Happiness
18%
Morality
18%
Social Setting
18%
Self Help
18%
Cultural Identity
18%
Self-Presentation
18%
Toddlers
18%
Cultural Factor
18%
Acculturation
18%
Positive Consumer
18%
Consumer Marketing
18%
USA
18%
Brand Equity
18%
Sociology
18%
Brand Strategy
18%
Cultural Differences
18%
Mathematics
18%
Consumer Perception
18%
Lawyer
9%
Social Scientists
9%
Family Income
9%
Studies (Academic)
9%
Government Policy
9%
Wellbeing
9%
Public Policy Issue
9%
Welfare
9%
Brand Loyalty
9%
Conspicuous Consumption
9%
Social Anxiety
9%
