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Personal profile

Research interests

  • online auctions
  • gamification
  • crowdfunding
  • Social Networks

Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

  • 2 Similar Profiles
Marketing Engineering & Materials Science
Information systems Engineering & Materials Science
Association rules Engineering & Materials Science
Sales Engineering & Materials Science
Search engines Engineering & Materials Science
Application programs Engineering & Materials Science
Costs Engineering & Materials Science
Augmented reality Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2001 2019

Assimilate or Differentiate? Contributors’ Choice of Subjects in User-Generated Content

Ke, Z., Liu, D., Gupta, A. & Brass, D. J., Jan 1 2019, In : Decision Sciences.

Research output: Contribution to journalArticle

User-generated content
Factors
Ceteris paribus

Economic Analysis of Reward Advertising

Guo, H., Zhao, X., Hao, L. & Liu, D., Oct 1 2019, In : Production and Operations Management. 28, 10, p. 2413-2430 18 p.

Research output: Contribution to journalArticle

Economic analysis
Application programs
Marketing
Sales
Costs
2 Citations (Scopus)

Product engagement and identity signaling: The role of likes in social commerce for fashion products

Xu, P. & Liu, D., Mar 1 2019, In : Information and Management. 56, 2, p. 143-154 12 p.

Research output: Contribution to journalArticle

Observational learning
Commerce
Social influence

Interleaved learning: A design science approach and field experiment

Li, T., Liu, D., Wang, Y. & Xu, S. X., Jan 1 2018, International Conference on Information Systems 2018, ICIS 2018. Association for Information Systems, (International Conference on Information Systems 2018, ICIS 2018).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Field Experiment
knowledge gap
experiment
science
learning strategy

Mobile augmented reality, product sales, and consumer evaluations: Evidence from a natural experiment

Xu, P., Liu, D. & Lee, J., Jan 1 2018, International Conference on Information Systems 2018, ICIS 2018. Association for Information Systems, (International Conference on Information Systems 2018, ICIS 2018).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Augmented reality
Augmented Reality
sales
Sales
experiment