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Research Output 2014 2019

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2017

Media multitasking and the role of task relevance in background advertising processing

Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V., Vandeberg, L., Voorveld, H. A. M., Žabkar, V. (ed.) & Eisend, M. (ed.), 2017, Advances in Advertising Research VIII: Challenges in an age of dis-engagement. Wiesbaden: Springer Gabler, p. 197-212

Research output: Chapter in Book/Report/Conference proceedingChapter

2016

Second screen advertising: A typology of multiscreening

Segijn, C. M. & De Pelsmacker, P. (ed.), 2016, Advertising in new formats and media: Current research and implications for marketers . Bingley: Emerald Books, p. 77-96

Research output: Chapter in Book/Report/Conference proceedingChapter