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Research Output 2014 2019

2019
3 Citations (Scopus)

Advertising in a Media Multitasking Era: Considerations and Future Directions

Duff, B. R. L. & Segijn, C. M., Jan 1 2019, In : Journal of Advertising. 48, 1, p. 27-37 11 p.

Research output: Contribution to journalArticle

multiple stress
Multitasking
Marketing
flexibility
Future directions
1 Citation (Scopus)

A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms

Segijn, C. M. & Eisend, M., May 27 2019, In : Journal of Advertising. 48, 3, p. 313-332 20 p.

Research output: Contribution to journalArticle

advertising effectiveness
Moderators
moderator
Marketing
advertising medium
1 Citation (Scopus)
Marketing
political communication
Communication
Mobile devices
Health

Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content

Segijn, C. M., Maslowska, E., Araujo, T. & Viswanathan, V., Jan 1 2019, In : Internet Research.

Research output: Contribution to journalArticle

television consumption
twitter
Television
television
event

How consumers attend to online reviews: an eye-tracking and network analysis approach

Maslowska, E., Segijn, C. M., Vakeel, K. A. & Viswanathan, V., 2019, In : International Journal of Advertising.

Research output: Contribution to journalArticle

Open Access
Electric network analysis
network analysis
Online reviews
Network analysis
decision-making process
2 Citations (Scopus)

Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research

Segijn, C. M., Xiong, S. & Duff, B. R. L., Apr 3 2019, In : Communication Methods and Measures. 13, 2, p. 83-101 19 p.

Research output: Contribution to journalArticle

multiple stress
Multitasking
operationalization
Refining
communication
2017

Alledaags multiscreening: Hoe informatieverwerking en reclame-effectiviteit worden beïnvloed door het gebruik van meerdere schermen tegelijkertijd

Translated title of the contribution: Everyday multiscreening. How the simultaneous usage of multiple screens affects information processing and advertising effectivenessSegijn, C. M., Jan 1 2017, In : Tijdschrift voor Communicatiewetenschap. 45, 4, p. 267-285 19 p.

Research output: Contribution to journalArticle

advertising effectiveness
information processing
Marketing
earning a doctorate
television

Alledaags multiscreening. Hoe informatieverwerking en reclame-effectiviteit wordt beïnvloed door het gebruik van meerdere schermen tegelijkertijd

Translated title of the contribution: Everyday multiscreening. How the simultaneous usage of multiple screens affects information processing and advertising effectivenessSegijn, C. M., Dec 2017, In : Tijdschrift voor Communicatiewetenschap. 45, 4, p. 267-285

Research output: Contribution to journalArticle

10 Citations (Scopus)

How related multiscreening could positively affect advertising outcomes

Segijn, C. M., Voorveld, H. A. M. & Smit, E. G., 2017, In : Journal of Advertising.

Research output: Contribution to journalArticle

8 Citations (Scopus)

Insight into everyday media use with multiple screens

Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F. & Smit, E. G., Jan 1 2017, In : International Journal of Advertising. 36, 5, p. 779-797 19 p.

Research output: Contribution to journalArticle

Smartphones
Education
Data storage equipment
Chemical analysis
Media use

Media multitasking and the role of task relevance in background advertising processing

Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V., Vandeberg, L., Voorveld, H. A. M., Žabkar, V. (ed.) & Eisend, M. (ed.), 2017, Advances in Advertising Research VIII: Challenges in an age of dis-engagement. Wiesbaden: Springer Gabler, p. 197-212

Research output: Chapter in Book/Report/Conference proceedingChapter

16 Citations (Scopus)

The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening

Segijn, C. M., Voorveld, H. A. M., Vandeberg, L. & Smit, E. G., Apr 1 2017, In : Human Communication Research. 43, 2, p. 295-314 20 p.

Research output: Contribution to journalArticle

Data storage equipment
Marketing
Screening
Experiments
experiment
2016

Second screen advertising: A typology of multiscreening

Segijn, C. M. & De Pelsmacker, P. (ed.), 2016, Advertising in new formats and media: Current research and implications for marketers . Bingley: Emerald Books, p. 77-96

Research output: Chapter in Book/Report/Conference proceedingChapter

17 Citations (Scopus)

The Underlying Mechanisms of Multiscreening Effects

Segijn, C. M., Voorveld, H. A. M. & Smit, E. G., Oct 1 2016, In : Journal of Advertising. 45, 4, p. 391-402 12 p.

Research output: Contribution to journalArticle

Multitasking
Experiments
multiple stress
purchase
experiment
2014
9 Citations (Scopus)

De afbeelding van statusverschillen in sekse en etniciteit in Nederlandse non-fictieprogramma’s

Segijn, C., Bartholomé, G., Pennekamp, S. & Timmers, M., Aug 27 2014, In : Tijdschrift voor Communicatiewetenschap. 42, 3, p. 305-320 16 p.

Research output: Contribution to journalArticle

status group
Television
stereotype
content analysis
Economics
17 Citations (Scopus)

Investigating the prevalence and predictors of media multitasking across countries

Voorveld, H. A. M., Segijn, C. M., Ketelaar, P. E. & Smit, E. G., Jan 1 2014, In : International Journal of Communication. 8, 1, p. 2755-2777 23 p.

Research output: Contribution to journalArticle

multiple stress
Multitasking
Netherlands
new media
Spain