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Research Output 2014 2019

2019

Advertising in a Media Multitasking Era: Considerations and Future Directions

Duff, B. R. L. & Segijn, C. M., Jan 1 2019, In : Journal of Advertising.

Research output: Contribution to journalArticle

multiple stress
Multitasking
Marketing
flexibility
Future directions
2018

Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research

Segijn, C. M., Xiong, S. & Duff, B. R. L., Jan 1 2018, (Accepted/In press) In : Communication Methods and Measures.

Research output: Contribution to journalArticle

multiple stress
Multitasking
operationalization
Refining
communication
2017
advertising effectiveness
information processing
Marketing
earning a doctorate
television
4 Citations (Scopus)

How related multiscreening could positively affect advertising outcomes

Segijn, C. M., Voorveld, H. A. M. & Smit, E. G., 2017, In : Journal of Advertising.

Research output: Contribution to journalArticle

4 Citations (Scopus)

Insight into everyday media use with multiple screens

Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F. & Smit, E. G., Jan 1 2017, In : International Journal of Advertising. 36, 5, p. 779-797 19 p.

Research output: Contribution to journalArticle

Smartphones
Education
Data storage equipment
Chemical analysis
Media use

Media multitasking and the role of task relevance in background advertising processing

Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V., Vandeberg, L., Voorveld, H. A. M., Žabkar, V. (ed.) & Eisend, M. (ed.), 2017, Advances in Advertising Research VIII: Challenges in an age of dis-engagement. Wiesbaden: Springer Gabler, p. 197-212

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Citations (Scopus)

The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening

Segijn, C. M., Voorveld, H. A. M., Vandeberg, L. & Smit, E. G., Apr 1 2017, In : Human Communication Research. 43, 2, p. 295-314 20 p.

Research output: Contribution to journalArticle

Data storage equipment
Marketing
Screening
Experiments
experiment
2016

Second screen advertising: A typology of multiscreening

Segijn, C. M. & De Pelsmacker, P. (ed.), 2016, Advertising in new formats and media: Current research and implications for marketers . Bingley: Emerald Books, p. 77-96

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Citations (Scopus)

The Underlying Mechanisms of Multiscreening Effects

Segijn, C. M., Voorveld, H. A. M. & Smit, E. G., Oct 1 2016, In : Journal of Advertising. 45, 4, p. 391-402 12 p.

Research output: Contribution to journalArticle

Multitasking
Experiments
multiple stress
purchase
experiment
2014
6 Citations (Scopus)

De afbeelding van statusverschillen in sekse en etniciteit in Nederlandse non-fictieprogramma’s

Segijn, C., Bartholomé, G., Pennekamp, S. & Timmers, M., Aug 27 2014, In : Tijdschrift voor Communicatiewetenschap. 42, 3, p. 305-320 16 p.

Research output: Contribution to journalArticle

status group
Television
stereotype
content analysis
Economics
15 Citations (Scopus)

Investigating the prevalence and predictors of media multitasking across countries

Voorveld, H. A. M., Segijn, C. M., Ketelaar, P. E. & Smit, E. G., Jan 1 2014, In : International Journal of Communication. 8, 1, p. 2755-2777 23 p.

Research output: Contribution to journalArticle

multiple stress
Multitasking
Netherlands
new media
Spain