20142019

Research output per year

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Personal profile

Research interests

Claire Segijn is an Assistant Professor of Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota – Twin Cities. Her research interests include synced advertising, multiscreening, media multitasking, attention, and advertising effectiveness. Her work has been published in top tier journals in the field of communication and advertising (e.g., Human Communication Research, Journal of Advertising, International Journal of Advertising). Furthermore, her work has been honored with several awards of the American Academy of Advertising (AAA) and the International Communication Association. In 2017 and 2018, I received the Baschwitz article of the year award for young researchers.

Between 2014 and 2017, She wrote a dissertation at the University of Amsterdam entitled “Everyday Multiscreening. How the simultaneous usage of multiple screens affects information processing and advertising effectiveness,” which was awarded with the Annie Lang Dissertation Award in May 2018 and the Biennial Best Dissertation Award of the Mobile Communication Interest Group in May 2019. Furthermore, she received several competitive grants from different academic organizations (e.g., AAA, ICA) to support her research and mentoring of undergraduate student research. As of March 2019, she serves as the chair of the AAA Global and Multicultural committee. Finally, she has taught several courses both to undergraduate and graduate students, ranging from individual supervision to teaching in front of large groups of students.

Research interests

  • Multiscreening
  • Synced Advertising
  • Attention
  • Eye-tracking
  • Media multitasking
  • experimental methods

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Research Output

Advertising in a Media Multitasking Era: Considerations and Future Directions

Duff, B. R. L. & Segijn, C. M., Jan 1 2019, In : Journal of Advertising. 48, 1, p. 27-37 11 p.

Research output: Contribution to journalArticle

  • 5 Scopus citations

    A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms

    Segijn, C. M. & Eisend, M., May 27 2019, In : Journal of Advertising. 48, 3, p. 313-332 20 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations
  • 2 Scopus citations

    Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content

    Segijn, C. M., Maslowska, E., Araujo, T. & Viswanathan, V., Jan 1 2019, In : Internet Research.

    Research output: Contribution to journalArticle

  • How consumers attend to online reviews: an eye-tracking and network analysis approach

    Maslowska, E., Segijn, C. M., Vakeel, K. A. & Viswanathan, V., 2019, In : International Journal of Advertising. 39, 2, p. 282-306 25 p.

    Research output: Contribution to journalArticle

    Open Access
  • 1 Scopus citations

    Activities

    • 6 Invited presentation

    Panelist at Surround Sound Summit by iHeartMedia

    Claire M Segijn (Speaker)
    Apr 2018

    Activity: Talk typesInvited presentation

    Panelist: Questions of Identity and Future Directions

    Claire M Segijn (Speaker)
    May 2018

    Activity: Talk typesInvited presentation

    Symposium: 'Multiscreening en merken' [Multiscreening and brands]

    Claire M Segijn (Speaker)
    Jun 2015

    Activity: Talk typesInvited presentation

    Press / Media

    Multiscreening and advertising effectiveness

    Claire M Segijn

    3/22/19

    1 Media contribution

    Press/Media: Research

    Fellowships, Honors, and Prizes

    2019 Visiting Professor Program Immersion and Fellowship program

    Claire M Segijn (Recipient), 2019

    Prize: Fellowship awarded competitively

  • Annie Lang Dissertation Award 2017

    Claire M Segijn (Recipient), May 2018

    Prize: Prize (including medals and awards)

    Article of the Year 2017 Finalist

    Claire M Segijn (Recipient), Mar 2018

    Prize: Prize (including medals and awards)

    ASCoR Baschwitz Article of the Year Award for Young Researchers 2016

    Claire M Segijn (Recipient), Jul 2017

    Prize: Prize (including medals and awards)

    Baschwitz Article of the Year Award for Young Researchers 2017

    Claire M Segijn (Recipient), 2018

    Prize: Prize (including medals and awards)