If you made any changes in Pure, your changes will be visible here soon.

Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

  • 2 Similar Profiles
Multitasking Engineering & Materials Science
Television Engineering & Materials Science
multiple stress Social Sciences
advertising effectiveness Social Sciences
Smartphones Engineering & Materials Science
Data storage equipment Engineering & Materials Science
Marketing Engineering & Materials Science
status group Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2017

advertising effectiveness
information processing
Marketing
earning a doctorate
television

How related multiscreening could positively affect advertising outcomes

Segijn, C. M., Voorveld, H. A. M. & Smit, E. G., 2017, In : Journal of Advertising.

Research output: Contribution to journalArticle

2 Citations

Insight into everyday media use with multiple screens

Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F. & Smit, E. G., Jan 1 2017, In : International Journal of Advertising. 36, 5, p. 779-797 19 p.

Research output: Contribution to journalArticle

Smartphones
Education
Data storage equipment
Chemical analysis
Media use

Media multitasking and the role of task relevance in background advertising processing

Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V., Vandeberg, L., Voorveld, H. A. M., Žabkar, V. (ed.) & Eisend, M. (ed.), 2017, Advances in Advertising Research VIII: Challenges in an age of dis-engagement. Wiesbaden: Springer Gabler, p. 197-212

Research output: Chapter in Book/Report/Conference proceedingChapter

Prizes

Annie Lang Dissertation Award 2017

Claire M Segijn (Recipient), May 2018

Prize: Prize (including medals and awards)

Article of the Year 2017 Finalist

Claire M Segijn (Recipient), Mar 2018

Prize: Prize (including medals and awards)

ASCoR Baschwitz Article of the Year Award for Young Researchers 2016

Claire M Segijn (Recipient), Jul 2017

Prize: Prize (including medals and awards)

Best Student Conference Paper Award

Claire M Segijn (Recipient), Mar 2016

Prize: Prize (including medals and awards)

Best Student Conference Paper Award

Claire M Segijn (Recipient), Mar 2015

Prize: Prize (including medals and awards)