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Personal profile

Research interests

Claire Segijn is an Assistant Professor of Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota – Twin Cities. Her research interests include synced advertising, multiscreening, media multitasking, attention, and advertising effectiveness. Her work has been published in top tier journals in the field of communication and advertising (e.g., Human Communication Research, Journal of Advertising, International Journal of Advertising). Furthermore, her work has been honored with several awards of the American Academy of Advertising (AAA) and the International Communication Association. In 2017 and 2018, I received the Baschwitz article of the year award for young researchers.

Between 2014 and 2017, She wrote a dissertation at the University of Amsterdam entitled “Everyday Multiscreening. How the simultaneous usage of multiple screens affects information processing and advertising effectiveness,” which was awarded with the Annie Lang Dissertation Award in May 2018 and the Biennial Best Dissertation Award of the Mobile Communication Interest Group in May 2019. Furthermore, she received several competitive grants from different academic organizations (e.g., AAA, ICA) to support her research and mentoring of undergraduate student research. As of March 2019, she serves as the chair of the AAA Global and Multicultural committee. Finally, she has taught several courses both to undergraduate and graduate students, ranging from individual supervision to teaching in front of large groups of students.

Research interests

  • Multiscreening
  • Synced Advertising
  • Attention
  • Eye-tracking
  • Media multitasking
  • experimental methods

Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2019

3 Citations (Scopus)

Advertising in a Media Multitasking Era: Considerations and Future Directions

Duff, B. R. L. & Segijn, C. M., Jan 1 2019, In : Journal of Advertising. 48, 1, p. 27-37 11 p.

Research output: Contribution to journalArticle

multiple stress
Future directions
1 Citation (Scopus)

A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms

Segijn, C. M. & Eisend, M., May 27 2019, In : Journal of Advertising. 48, 3, p. 313-332 20 p.

Research output: Contribution to journalArticle

advertising effectiveness
advertising medium
1 Citation (Scopus)
political communication
Mobile devices

Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content

Segijn, C. M., Maslowska, E., Araujo, T. & Viswanathan, V., Jan 1 2019, In : Internet Research.

Research output: Contribution to journalArticle

television consumption

How consumers attend to online reviews: an eye-tracking and network analysis approach

Maslowska, E., Segijn, C. M., Vakeel, K. A. & Viswanathan, V., 2019, In : International Journal of Advertising.

Research output: Contribution to journalArticle

Open Access
Electric network analysis
network analysis
Online reviews
Network analysis
decision-making process

Activities 2015 2019

  • 6 Invited presentation

Panelist: Questions of Identity and Future Directions

Claire M Segijn (Speaker)
May 2018

Activity: Talk typesInvited presentation

Panelist at Surround Sound Summit by iHeartMedia

Claire M Segijn (Speaker)
Apr 2018

Activity: Talk typesInvited presentation

Symposium: 'Multiscreening en merken' [Multiscreening and brands]

Claire M Segijn (Speaker)
Jun 2015

Activity: Talk typesInvited presentation


Multiscreening and advertising effectiveness

Claire M Segijn


1 Media contribution

Press/Media: Research

Fellowships, Honors, and Prizes

2019 Visiting Professor Program Immersion and Fellowship program

Claire M Segijn (Recipient), 2019

Prize: Fellowship awarded competitively

Marketing communications

Annie Lang Dissertation Award 2017

Claire M Segijn (Recipient), May 2018

Prize: Prize (including medals and awards)

Article of the Year 2017 Finalist

Claire M Segijn (Recipient), Mar 2018

Prize: Prize (including medals and awards)

ASCoR Baschwitz Article of the Year Award for Young Researchers 2016

Claire M Segijn (Recipient), Jul 2017

Prize: Prize (including medals and awards)

Baschwitz Article of the Year Award for Young Researchers 2017

Claire M Segijn (Recipient), 2018

Prize: Prize (including medals and awards)