Chengyan Yue

USDA Nat'l Inst. of Food & Agriculture

1/1/16 → 11/30/16

Project: Research project

Marketing

Tactics

Generation Y

Germplasm Improvement of Low-Input Fine Fescues in Response to Consumer Attitudes and Behaviors

Watkins, E., Horgan, B. P., Nelson, K. C. & Yue, C.

9/1/12 → 8/31/17

Project: Research project

consumer attitudes

consumer behavior

Festuca

genetic improvement

A Social Media Guide for Floral Retailers and Wholesaler

10/1/11 → 9/30/12

Project: Research project

social networks

Caught you Looking! What Captures Consumers' Attention When They Buy Ornamental and Food-Producing Plants?

9/1/11 → 8/31/13

Project: Research project

Food

The Effects of Longevity Information and Cuarantees on C

3/21/11 → 9/30/12

Project: Research project

Consumer preferences

Sustainability of the Table and in the Yard: Identifying

USDA Nat'l Inst. of Food & Agriculture

9/1/10 → 6/30/12

Project: Research project

Alternative Turfgrass Species as a Pest Management Strategy

Watkins, E., Horgan, B. P., Meyer, M. H. & Yue, C.

9/1/09 → 8/31/12

Project: Research project

Poa pratensis

turf grasses

Lolium perenne

pesticides

planting

RosBREED: Enabling Marker Assisted Breeding in Rosaceae

Luby, J. J. & Yue, C.

9/1/09 → 8/31/14

Project: Research project

resources

Investigation of consumers' and professionals' perceptions, attitudes, and behaviors

1/1/09 → 12/31/09

Project: Research project

recycling

plastic

Consumer Preference for Flowers as Gifts: Age Segments,

9/1/08 → 8/31/10

Project: Research project

Gift

Consumer preferences

Perceived risk

Substitute

The Appeal of Biodegradable Packaging to Floral Consumer