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Personal profile

Personal profile

Benjamin Toff is an assistant professor at the Hubbard School of Journalism and Mass Communication and a faculty affiliate of the Center for the Study of Political Psychology at the University of Minnesota. He studies media audiences and political engagement, public opinion, and changing journalistic practices. From 2016-2017, he was a postdoctoral research fellow at the Reuters Institute for the Study of Journalism at the University of Oxford where he led a still ongoing project examining attitudes toward news and media habits among people who largely reject conventional forms of news. He is also working on completing a book project, which examines the role played by quantitative survey data in news coverage of American politics. This work extends research conducted as part of his doctoral dissertation, which received the American Political Science Association’s E.E. Schattschneider Award for best doctoral dissertation in the field of American government. His work has been published or is forthcoming in the Journal of Communication, Perspectives on Politics, Political Communication, the International Journal of Public Opinion Research, Research and Politics, Journalism, and Journalism Studies. He received his PhD in political science from the University of Wisconsin-Madison in 2016 and a BA in social studies from Harvard in 2005. Prior to entering academia, he worked as a journalist and researcher at The New York Times.

Education/Academic qualification

PhD, University of Wisconsin

BA, Harvard University

External Positions

Research Associate, Reuters Institute for the Study of Journalism

Aug 1 2017 → …

Research Fellow, Reuters Institute for the Study of Journalism

Aug 1 2016Jul 31 2017

Research interests

  • journalism studies
  • political communication
  • public opinion
  • news audiences
  • political psychology

Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2016

Avoiding the News: Vanishing Audiences for Journalism

Toff, B. J., Nielsen, R. K. & Palmer, R. A.

University of Minnesota Twin Cities

8/1/16 → …

Project: Research project


Research Output 2017 2019

1 Citation (Scopus)

Explaining the Gender Gap in News Avoidance: “News-Is-for-Men” Perceptions and the Burdens of Caretaking

Toff, B. & Palmer, R. A., 2019, In : Journalism Studies. 20, 11, p. 1563-1579 17 p.

Research output: Contribution to journalArticle

media consumption

Horse-Race and Game-Framed Journalism’s Effects on Turnout, Vote Choice, and Attitudes toward Politics

Toff, B. J., May 2019, The Oxford Handbook of Electoral Persuasion.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Partisan Conformity, Social Identity, and the Formation of Policy Preferences

Toff, B. J. & Suhay, E., 2019, In : International Journal of Public Opinion Research. 31, 2, p. 349-367 19 p.

Research output: Contribution to journalArticle

world trade
3 Citations (Scopus)
opinion poll
public opinion
1 Citation (Scopus)
public opinion
public policy


Nieman Lab: From News Avoidance to News Fatigue

Benjamin J Toff


1 Media contribution

Press/Media: Public Engagement Activities

Fellowships, Honors, and Prizes

E.E. Schattschneider Award

Benjamin J Toff (Recipient), 2018

Prize: Prize (including medals and awards)

Heinz I. Eulau Award

Benjamin J Toff (Recipient), 2018

Prize: Prize (including medals and awards)

political science

Thomas Patterson Dissertation Award

Benjamin J Toff (Recipient), 2017

Prize: Prize (including medals and awards)

political communication
earning a doctorate
political science