Projects per year
Personal profile
Personal profile
Benjamin Toff is an assistant professor at the Hubbard School of Journalism and Mass Communication and a faculty affiliate of the Center for the Study of Political Psychology and the Department of Political Science at the University of Minnesota. He studies media audiences and political engagement, public opinion, and changing journalistic practices.
He is currently on partial leave while leading a collaborative, multi-country research project studying trust in news while serving as a Senior Research Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford. He is also currently at work on two book projects. One is an in-depth examination of “news avoidance” and infrequent news use among audiences in the UK, Spain, and the US. The second book explores the changing role played by opinion polls in news coverage of American politics. This work extends research conducted as part of his doctoral dissertation, which received the American Political Science Association’s E.E. Schattschneider Award for best doctoral dissertation in the field of American government.
His work has been published in the Journal of Communication, Public Opinion Quarterly, Perspectives on Politics, Political Communication, the International Journal of Public Opinion Research, Journalism, Journalism Studies, and Digital Journalism. He received his PhD in political science from the University of Wisconsin-Madison in 2016 and a BA in social studies from Harvard in 2005. Prior to entering academia, he worked as a journalist and researcher at The New York Times.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, University of Wisconsin
Award Date: May 14 2016
BA, Harvard University
Award Date: Jun 3 2005
External Positions
Senior Research Fellow, Reuters Institute for the Study of Journalism
Jul 1 2020 → …
Research Associate, Reuters Institute for the Study of Journalism
Aug 1 2017 → Jun 30 2020
Research Fellow, Reuters Institute for the Study of Journalism
Aug 1 2016 → Jul 31 2017
Research Interest Keywords
- journalism studies
- political communication
- public opinion
- news audiences
- political psychology
Fingerprint
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Collaborations and top research areas from the last five years
Projects
- 4 Active
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Evaluating Differences in Trust Toward Audio- versus Text-based Modes of News
Toff, B. J. (PI)
ASSOC FOR EDUC IN JOURN & MASS COMM
1/18/24 → 2/1/25
Project: Research project
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Avoiding the News: Vanishing Audiences for Journalism
Toff, B. J. (PI), Nielsen, R. K. (PI) & Palmer, R. A. (PI)
8/1/16 → …
Project: Research project
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The Blind Scorekeepers: How Public Opinion Gets Defined in American Politics
Toff, B. J. (PI)
4/15/14 → …
Project: Research project
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Neither Absent nor Ambient: Incidental News Exposure From the Perspective of News Avoiders in the UK, United States, and Spain
Palmer, R. & Toff, B., Jul 2024, In: International Journal of Press/Politics. 29, 3, p. 755-773 19 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
Shortcuts to trust: Relying on cues to judge online news from unfamiliar sources on digital platforms
Ross Arguedas, A. A., Badrinathan, S., Mont’Alverne, C., Toff, B., Fletcher, R. & Nielsen, R. K., Jun 2024, In: Journalism. 25, 6, p. 1207-1229 23 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
The Electoral Misinformation Nexus: How News Consumption, Platform Use, and Trust in News Influence Belief in Electoral Misinformation
Mont’Alverne, C., Arguedas, A. R., Banerjee, S., Toff, B., Fletcher, R. & Nielsen, R. K., 2024, In: Public Opinion Quarterly. 88, SI, p. 681-707 27 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The Watchdog Press in the Doghouse: A Comparative Study of Attitudes about Accountability Journalism, Trust in News, and News Avoidance
Kalogeropoulos, A., Toff, B. & Fletcher, R., Apr 2024, In: International Journal of Press/Politics. 29, 2, p. 485-506 22 p.Research output: Contribution to journal › Article › peer-review
Open Access9 Scopus citations -
“We Were Facebook before Facebook”: The Existential (Not Only Economic) Threat to Community Weekly Newspapers in the US
Mathews, N. & Toff, B., 2024, In: Digital Journalism. 12, 4, p. 476-493 18 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations
Datasets
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Replication Data for: Exploring the Effects of Polls on Public Opinion: How and When Media Reports of Policy Preferences Can Become Self-Fulfilling Prophesies
Toff, B. & Toff, B., Harvard Dataverse, 2019
DOI: 10.7910/dvn/x7nksl, https://dataverse.harvard.edu/citation%3FpersistentId=doi:10.7910/DVN/X7NKSL
Dataset
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ReadMe.txt
Toff, B. & Toff, B., Harvard Dataverse, 2019
DOI: 10.7910/dvn/x7nksl/aua1me, https://dataverse.harvard.edu/file.xhtml?persistentId=doi:10.7910/DVN/X7NKSL/AUA1ME
Dataset
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Effects_of_Polls_H1.r
Toff, B. & Toff, B., Harvard Dataverse, 2019
DOI: 10.7910/dvn/x7nksl/je47og, https://dataverse.harvard.edu/file.xhtml?persistentId=doi:10.7910/DVN/X7NKSL/JE47OG
Dataset
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Effects_of_Polls_H2log.txt
Toff, B. & Toff, B., Harvard Dataverse, 2019
DOI: 10.7910/dvn/x7nksl/ctnvbx, https://dataverse.harvard.edu/file.xhtml?persistentId=doi:10.7910/DVN/X7NKSL/CTNVBX
Dataset
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Effects_of_Polls.tab
Toff, B. & Toff, B., Harvard Dataverse, 2019
DOI: 10.7910/dvn/x7nksl/qfasf9, https://dataverse.harvard.edu/file.xhtml?persistentId=doi:10.7910/DVN/X7NKSL/QFASF9
Dataset
Press/Media
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Columbia Journalism Review: Does the Way Journalists Present Themselves on Social Media Reduce Audience Trust in News?
12/3/21
1 Media contribution
Press/Media: Expert Comment or Interview
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Euronews Tonight: News media across the world face dwindling public trust, new report finds
9/10/21
1 Media contribution
Press/Media: Expert Comment or Interview
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El País: Combatir la indiferencia del público es el gran desafío de los medios para ganar credibilidad, según un estudio
9/9/21
1 item of Media coverage
Press/Media: Research
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Journalism.co.uk: Indifference, not hostility, is the main barrier to building trust in news
9/9/21
1 Media contribution
Press/Media: Expert Comment or Interview
Fellowships, Honors, and Prizes
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Thomas Patterson Dissertation Award
Toff, B. J. (Recipient), 2017
Prize: Prize (including medals and awards)