1980 …2018

Research output per year

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Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

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Research Output

The name game: How naming products increases psychological ownership and subsequent consumer evaluations

Stoner, J. L., Loken, B. & Blank, A. S., Jan 2018, In : Journal of Consumer Psychology. 28, 1, p. 130-137 8 p.

Research output: Contribution to journalArticle

  • 11 Scopus citations

    Why luxury brand managers should pay attention to social class: Not all counterfeit users are equal

    Amaral, N. B. & Loken, B., Sep 1 2017, In : Rutgers Business Review. 2, 3, p. 350-356 7 p.

    Research output: Contribution to journalArticle

  • 20 Scopus citations

    Assessing constituent levels in smokeless tobacco products: A new approach to engaging and educating the public

    Borgida, E., Loken, B., Williams, A. L., Vitriol, J., Stepanov, I. & Hatsukami, D., Nov 2015, In : Nicotine and Tobacco Research. 17, 11, p. 1354-1361 8 p., ntv007.

    Research output: Contribution to journalArticle

  • 9 Scopus citations

    Controlling obesity: Lessons learned from tobacco control and tobacco marketing research

    Loken, B., Viswanath, K. & Wakefield, M. A., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 359-371 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    1 Scopus citations

    Press / Media

    Social media influencers put the coronavirus in the spotlight

    Barbara Loken


    1 item of Media coverage

    Press/Media: Expert Comment