19952017
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Research Output 1995 2017

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Review article
2012
41 Citations (Scopus)

When more is less: The impact of base value neglect on consumer preferences for bonus packs over price discounts

Chen, H. A., Marmorstein, H., Tsiros, M. & Rao, A. R., Jul 1 2012, In : Journal of Marketing. 76, 4, p. 64-77 14 p.

Research output: Contribution to journalReview article

Bonus
Neglect
Price discount
Consumer preferences
Field experiment
2005
81 Citations (Scopus)

The quality of price as a quality cue

Rao, A. R., Nov 1 2005, In : Journal of Marketing Research. 42, 4, p. 401-405 5 p.

Research output: Contribution to journalReview article