19952017
If you made any changes in Pure, your changes will be visible here soon.

Research Output 1995 2017

Filter
Comment/debate
2012

Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

Hsu, M., Karmarkar, U., Kassam, K., Meyvis, T., Plassmann, H., Rao, A., Shiv, B., Wadhwa, M., Yoon, C., Prelec, D., Hedgcock, W., Craig, A., Milosavljevic, M., Dimoka, A. & Mazar, N., Dec 1 2012, In : Advances in Consumer Research. 40, p. 1102-1103 2 p.

Research output: Contribution to journalComment/debate

Neurosciences
Reading
Neuroscience
2009
2 Citations (Scopus)

Aristotle's anxiety: Choosing among methods to study choice

Hedgcock, W. M. & Rao, A. R., Feb 1 2009, In : Journal of Marketing Research. 46, 1, p. 20-24 5 p.

Research output: Contribution to journalComment/debate

Anxiety
Aristotle