19952017
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Research Output 1995 2017

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Article
2017
2 Citations (Scopus)

Red, blue and purple states of mind: Segmenting the political marketplace

Rao, A. R., Oct 1 2017, In : Journal of Consumer Psychology. 27, 4, p. 521-531 11 p.

Research output: Contribution to journalArticle

Psychology
Pollination
Consumer psychology
Vote
Segmentation
2016
3 Citations (Scopus)

Looks good to me: How eye movements influence product evaluation

Shen, H. & Rao, A. R., Jul 1 2016, In : Journal of Consumer Psychology. 26, 3, p. 435-440 6 p.

Research output: Contribution to journalArticle

Eye Movements
Fingers
Evaluation
Eye movements
Product evaluation
2015
18 Citations (Scopus)

"Pay what you want" as threshold public good provision

Mak, V., Zwick, R., Rao, A. R. & Pattaratanakun, J. A., Mar 1 2015, In : Organizational Behavior and Human Decision Processes. 127, p. 30-43 14 p.

Research output: Contribution to journalArticle

Communication
Altruism
Costs and Cost Analysis
Payment
Prepayment
7 Citations (Scopus)
Marketing
Emotions
Psychology
Research
Dissatisfaction
2012
13 Citations (Scopus)

Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium: Session at the 8th Triennial Choice Symposium

Gordon, B. R., Lovett, M. J., Shachar, R., Arceneaux, K., Moorthy, S., Peress, M., Rao, A. R., Sen, S., Soberman, D. & Urminsky, O., Jun 1 2012, In : Marketing Letters. 23, 2, p. 391-403 13 p.

Research output: Contribution to journalArticle

Policy implications
Symposium
Marketing
Political marketing
Political Science
31 Citations (Scopus)
Magnetic Resonance Imaging
Research
Functional magnetic resonance imaging
Depletion
Self-control
2011
15 Citations (Scopus)

More or less: A model and empirical evidence on preferences for under- and overpayment in trade-in transactions

Kim, J., Rao, R. S., Kim, K. & Rao, A. R., Feb 1 2011, In : Journal of Marketing Research. 48, 1, p. 157-171 15 p.

Research output: Contribution to journalArticle

Empirical evidence
Revenue
Laboratory experiments
Prediction
Value function
2009
27 Citations (Scopus)

Could ralph nader's entrance and exit have helped al gore? The impact of decoy dynamics on consumer choice

Hedgcock, W. M., Rao, A. R. & Chen, H. A., Jun 1 2009, In : Journal of Marketing Research. 46, 3, p. 330-343 14 p.

Research output: Contribution to journalArticle

Consumer choice
Exit
Choice sets
Attraction effect
Status quo
98 Citations (Scopus)

It's time to vote: The effect of matching message orientation and temporal frame on political persuasion

Kim, H., Rao, A. R. & Lee, A. Y., Apr 1 2009, In : Journal of Consumer Research. 35, 6, p. 877-889 13 p.

Research output: Contribution to journalArticle

persuasion
appeal
voter
stimulus
candidacy
89 Citations (Scopus)
Negative emotions
Trade-offs
Functional magnetic resonance imaging
Activation
Attraction effect
2007
39 Citations (Scopus)

When two plus two is not equal to four: Errors in processing multiple percentage changes

Chen, H. & Rao, A. R., Oct 22 2007, In : Journal of Consumer Research. 34, 3, p. 327-340 14 p.

Research output: Contribution to journalArticle

sales
revenue
profit
Computational
Discount
2006
7 Citations (Scopus)

Domain-based asymmetry in expectations of the future

Monga, A. & Rao, A. R., May 1 2006, In : Organizational Behavior and Human Decision Processes. 100, 1, p. 35-46 12 p.

Research output: Contribution to journalArticle

Asymmetry
Experiment
Wealth
Prospect theory
Lottery
2005
109 Citations (Scopus)

Cultural differences in consumer impatience

Chen, H., Ng, S. & Rao, A. R., Aug 1 2005, In : Journal of Marketing Research. 42, 3, p. 291-301 11 p.

Research output: Contribution to journalArticle

Impatience
Cultural differences
Threat
Discount
Message framing
2003
46 Citations (Scopus)

The price of launching a new product: Empirical evidence on factors affecting the relative magnitude of slotting allowances

Rao, A. R. & Mahi, H., Mar 1 2003, In : Marketing Science. 22, 2, p. 246-268+269

Research output: Contribution to journalArticle

Empirical evidence
Slotting allowances
New products
Factors
Retailers
2002
32 Citations (Scopus)

Close encounters of two kinds: False alarms and dashed hopes

Chen, H. & Rao, A. R., Jan 1 2002, In : Marketing Science. 21, 2, p. 178-196 19 p.

Research output: Contribution to journalArticle

Reference point
Economics
Evaluation
Surprise
Recency
2000
51 Citations (Scopus)

How to fight price a war

Rao, A. R., Bergen, M. E. & Davis, S., Dec 1 2000, In : Harvard business review. 78, 2, p. 107-116 10 p.

Research output: Contribution to journalArticle

830 Citations (Scopus)

No pain, no gain: A critical review of the literature on signaling unobservable product quality

Kirmani, A. & Rao, A. R., Jan 1 2000, In : Journal of Marketing. 64, 2, p. 66-79 14 p.

Research output: Contribution to journalArticle

Product quality
Marketing
Empirical evidence
Empirical research
Agenda
1999
430 Citations (Scopus)

Signaling unobservable product quality through a brand ally

Rao, A. R., Qu, L. & Ruekert, R. W., Jan 1 1999, In : Journal of Marketing Research. 36, 2, p. 258-268 11 p.

Research output: Contribution to journalArticle

Product quality
Brand names
Profit
Alliances
Brand management
1996
79 Citations (Scopus)

Causes and consequences of price premiums

Rao, A. & Monroe, K. B., Oct 1 1996, In : Journal of Business. 69, 4, p. 511-535 25 p.

Research output: Contribution to journalArticle

Proposition
Boundary conditions
Linking
Pricing
Testing
1995
35 Citations (Scopus)

Variations in the contractual terms of cooperative advertising contracts: An empirical investigation

Dutta, S., Bergen, M., John, G. & Rao, A., Jan 1 1995, In : Marketing Letters. 6, 1, p. 15-22 8 p.

Research output: Contribution to journalArticle

Empirical investigation
Cooperative advertising
Consumer products
Participation
Participation rate