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Research Output 1995 2017

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2013

All signals are not created equal: Managers' choice of signal under information asymmetry in competitive markets

Rao, A. R., Kirmani, A. & Chen, H., Nov 11 2013, Review of Marketing Research. Malhotra, N. (ed.). p. 115-151 37 p. (Review of Marketing Research; vol. 10).

Research output: Chapter in Book/Report/Conference proceedingChapter

Information asymmetry
Competitive market
Managers
Prediction
Experiment