Research Output per year
All signals are not created equal: Managers' choice of signal under information asymmetry in competitive marketsRao, A. R., Kirmani, A. & Chen, H., Nov 11 2013, Review of Marketing Research. Malhotra, N. (ed.). p. 115-151 37 p. (Review of Marketing Research; vol. 10).
Research output: Chapter in Book/Report/Conference proceeding › Chapter