19952017
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Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

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Discount Business & Economics
Marketing Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2007 2009

Research Output 1995 2017

2 Citations (Scopus)

Red, blue and purple states of mind: Segmenting the political marketplace

Rao, A. R., Oct 1 2017, In : Journal of Consumer Psychology. 27, 4, p. 521-531 11 p.

Research output: Contribution to journalArticle

Psychology
Pollination
Consumer psychology
Vote
Segmentation
3 Citations (Scopus)

Looks good to me: How eye movements influence product evaluation

Shen, H. & Rao, A. R., Jul 1 2016, In : Journal of Consumer Psychology. 26, 3, p. 435-440 6 p.

Research output: Contribution to journalArticle

Eye Movements
Fingers
Evaluation
Eye movements
Product evaluation
18 Citations (Scopus)

"Pay what you want" as threshold public good provision

Mak, V., Zwick, R., Rao, A. R. & Pattaratanakun, J. A., Mar 1 2015, In : Organizational Behavior and Human Decision Processes. 127, p. 30-43 14 p.

Research output: Contribution to journalArticle

Communication
Altruism
Costs and Cost Analysis
Payment
Prepayment
7 Citations (Scopus)
Marketing
Emotions
Psychology
Research
Dissatisfaction

All signals are not created equal: Managers' choice of signal under information asymmetry in competitive markets

Rao, A. R., Kirmani, A. & Chen, H., Nov 11 2013, Review of Marketing Research. Malhotra, N. (ed.). p. 115-151 37 p. (Review of Marketing Research; vol. 10).

Research output: Chapter in Book/Report/Conference proceedingChapter

Information asymmetry
Competitive market
Managers
Prediction
Experiment