19952017

Research output per year

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Fingerprint The Fingerprint is created by mining the titles and abstracts of the person's research outputs and projects/funding awards to create an index of weighted terms from discipline-specific thesauri.

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Projects

Research Output

Red, blue and purple states of mind: Segmenting the political marketplace

Rao, A. R., Oct 2017, In : Journal of Consumer Psychology. 27, 4, p. 521-531 11 p.

Research output: Contribution to journalArticle

  • 4 Scopus citations

    Looks good to me: How eye movements influence product evaluation

    Shen, H. & Rao, A., Jul 1 2016, In : Journal of Consumer Psychology. 26, 3, p. 435-440 6 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    "Pay what you want" as threshold public good provision

    Mak, V., Zwick, R., Rao, A. R. & Pattaratanakun, J. A., Mar 1 2015, In : Organizational Behavior and Human Decision Processes. 127, p. 30-43 14 p.

    Research output: Contribution to journalArticle

  • 19 Scopus citations
  • 9 Scopus citations

    All signals are not created equal: Managers' choice of signal under information asymmetry in competitive markets

    Rao, A. R., Kirmani, A. & Chen, H., Nov 11 2013, Review of Marketing Research. Malhotra, N. (ed.). p. 115-151 37 p. (Review of Marketing Research; vol. 10).

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Press / Media

    Owner of Famous Dave's, Granite City chains gets $13 million federal loan

    Akshay R Rao

    5/4/20

    1 item of Media coverage

    Press/Media: Expert Comment