Research Output

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Chapter
2018

Designed in China: Multiple Approaches to Fashion and Retail

Delong, M., Wu, J., Hu, Y. & Xu, L., 2018, Fashion in Multiple Chinas. p. 69-93 25 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2015

Determinants of consumers' mobile coupon adoption: A critical review of theories and literature

Im, H. & Ha, Y., Apr 30 2015, Successful Technological Integration for Competitive Advantage in Retail Settings. IGI Global, p. 94-118 25 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2010

The application of symbolic interaction theory in the study of Chinese fashion

Wu, J., 2010, Fashion industry & city civilization. p. 173-183 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter