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Dive into the research topics where Marketing (Duluth) is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Profiles
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High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising
Ryoo, Y., Bakpayev, M., Jeon, Y. A., Kim, K. & Yoon, S., 2026, In: International Journal of Advertising. 45, 1, p. 48-80 33 p.Research output: Contribution to journal › Article › peer-review
8 Link opens in a new tab Scopus citations -
The literacy paradox: How AI literacy amplifies biases in evaluating AI-generated news articles
Kim, W. J. & Ryoo, Y., Feb 2026, In: International Journal of Information Management. 86, 102992.Research output: Contribution to journal › Article › peer-review
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AI chatbot interventions in combatting marijuana-impaired driving: the role of gender, linguistic style, and hypocrisy induction
Ryoo, Y., Halfacre, V., Kim, E. & Yoon, H. J., 2025, In: International Journal of Advertising. 44, 7, p. 1311-1340 30 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Scopus citations