Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

marketing Social Sciences
Sales Engineering & Materials Science
sales Social Sciences
selling Social Sciences
Communication Engineering & Materials Science
student Social Sciences
communication Social Sciences
Industry Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

Photo of Abram D Anders
20082016
No photo of Marat Bakpayev
20102015

Research Output 1984 2018

Using brand alliances with artists to expand retail brand personality

Kim, P., Vaidyanathan, R., Chang, H. & Stoel, L. Apr 1 2018 In : Journal of Business Research. 85, p. 424-433 10 p.

Research output: Contribution to journalArticle

Alliances
Retail
Artist
Brand personality
Retailers

Evaluating patient preferences for different incentive programs to optimize pharmacist-provided patient care program enrollment

Tomaszewski, D., Cernohous, T. & Vaidyanathan, R. Nov 1 2017 In : Journal of Managed Care and Specialty Pharmacy. 23, 11, p. 1140-1147 8 p.

Research output: Contribution to journalArticle

Medication Therapy Management
Patient Preference
Pharmacists
Motivation
Patient Care
7 Citations
social responsibility
gender
profit maximization
gender-specific factors
corporate social responsibility