Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

marketing Social Sciences
Sales Engineering & Materials Science
sales Social Sciences
selling Social Sciences
Communication Engineering & Materials Science
student Social Sciences
communication Social Sciences
Industry Engineering & Materials Science

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Photo of Abram D Anders
No photo of Marat Bakpayev

Research Output 1984 2018

1 Citations

Using brand alliances with artists to expand retail brand personality

Kim, P., Vaidyanathan, R., Chang, H. & Stoel, L., Apr 1 2018, In : Journal of Business Research. 85, p. 424-433 10 p.

Research output: Contribution to journalArticle

Brand personality

Evaluating patient preferences for different incentive programs to optimize pharmacist-provided patient care program enrollment

Tomaszewski, D., Cernohous, T. & Vaidyanathan, R., Nov 1 2017, In : Journal of Managed Care and Specialty Pharmacy. 23, 11, p. 1140-1147 8 p.

Research output: Contribution to journalArticle

Medication Therapy Management
Patient Preference
Patient Care
15 Citations
social responsibility
profit maximization
gender-specific factors
corporate social responsibility