Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

marketing Social Sciences
Sales Engineering & Materials Science
sales Social Sciences
selling Social Sciences
Communication Engineering & Materials Science
student Social Sciences
Students Engineering & Materials Science
Industry Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

Photo of Abram D Anders
20082018
No photo of Marat Bakpayev
20102015

Research Output 1984 2018

Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?

Kim, P., Chang, H., Vaidyanathan, R. & Stoel, L., May 14 2018, In : Journal of Product and Brand Management. 27, 3, p. 308-319 12 p.

Research output: Contribution to journalArticle

Industry
Experiments
Artist
Alliances
self-efficacy
networking
Students
Blogs
learning
1 Citations

Using brand alliances with artists to expand retail brand personality

Kim, P., Vaidyanathan, R., Chang, H. & Stoel, L., Apr 1 2018, In : Journal of Business Research. 85, p. 424-433 10 p.

Research output: Contribution to journalArticle

Alliances
Retail
Artist
Brand personality
Retailers