Labovitz School of Business & Economics

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Information systems Engineering & Materials Science
Industry Engineering & Materials Science
information system Social Sciences
Sales Engineering & Materials Science
marketing Social Sciences
sales Social Sciences
Communication Engineering & Materials Science
selling Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2005 2015

Rural Hospitals
Program Evaluation
Insurance Benefits
Health Care Costs

Research Output 1979 2018

Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?

Kim, P., Chang, H., Vaidyanathan, R. & Stoel, L., May 14 2018, In : Journal of Product and Brand Management. 27, 3, p. 308-319 12 p.

Research output: Contribution to journalArticle

4 Citations

Distilling a body of knowledge for information systems development

Hassan, N. R. & Mathiassen, L., Jan 1 2018, In : Information Systems Journal. 28, 1, p. 175-226 52 p.

Research output: Contribution to journalArticle

Information systems
Project management
Software engineering

Effects of review spam in a firm-initiated virtual brand community: Evidence from smartphone customers

Feng, N., Su, Z., Li, D., Zheng, C. & Li, M., Jan 1 2018, (Accepted/In press) In : Information and Management.

Research output: Contribution to journalArticle

Brand community
Virtual community
Customer participation