Fingerprint Dive into the research topics where Journalism and Mass Communication is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

news Social Sciences
journalism Social Sciences
journalist Social Sciences
Prescription Drugs Medicine & Life Sciences
newspaper Social Sciences
communication Social Sciences
Health Medicine & Life Sciences
social media Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

Photo of Colin P Agur

Colin P Agur

Person: Faculty

20132019
No photo of Sid Bedingfield

Sid Bedingfield

Person: Faculty

20102018
Photo of Valerie Belair-Gagnon

Valerie Belair-Gagnon

Person: Faculty

20062019

Projects 2007 2020

Research Output 1972 2019

social responsibility
transparency
South Korea
China
Federal Government Report on Social Policy
1 Citation (Scopus)

Advertising in a Media Multitasking Era: Considerations and Future Directions

Duff, B. R. L. & Segijn, C. M., Jan 1 2019, In : Journal of Advertising. 48, 1, p. 27-37 11 p.

Research output: Contribution to journalArticle

multiple stress
Multitasking
Marketing
flexibility
Future directions

A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms

Segijn, C. M. & Eisend, M., May 27 2019, In : Journal of Advertising. 48, 3, p. 313-332 20 p.

Research output: Contribution to journalArticle

advertising effectiveness
Moderators
moderator
Marketing
advertising medium

Activities 2008 2019

  • 7 Invited presentation
  • 3 Types of Award - Prize (including medals and awards)
  • 1 Membership of board
  • 1 Types of Award - Fellowship awarded competitively

Panelist: Questions of Identity and Future Directions

Claire M Segijn (Speaker)
May 2018

Activity: Talk typesInvited presentation

Panelist at Surround Sound Summit by iHeartMedia

Claire M Segijn (Speaker)
Apr 2018

Activity: Talk typesInvited presentation

Press/Media

Who gets paid for media interviews?

Scott M Libin

3/25/19

1 Media contribution

Press/Media: Expert Comment

Multiscreening and advertising effectiveness

Claire M Segijn

3/22/19

1 Media contribution

Press/Media: Research

Prizes

2019 Visiting Professor Program Immersion and Fellowship program

Claire M Segijn (Recipient), 2019

Prize: Fellowship awarded competitively

Industry
Marketing communications
Art
Win-win

Annie Lang Dissertation Award 2017

Claire M Segijn (Recipient), May 2018

Prize: Prize (including medals and awards)

Article of the Year

Matthew S Weber (Recipient), Oct 1 2016

Prize: Prize (including medals and awards)